HOW SETH GREENE SOLD OUT HIS FIRST MASTERMIND
Seth is the CEO of Market Domination LLC, a direct response marketing firm. He is a highly successful and experienced marketer and podcaster who has used the Knowledge Business Blueprint course to take his efforts to the next level. He has hosted three Masterminds so far and has sold out all three in person, with between 20 and 40 attendees at each, while also earning money from nearly 100 online attendees. These have earned him around $5,000 each month. His Masterminds include personal development, direct response marketing and a “hot seat” segment to address individual stories.
Here are the (almost entirely free) strategies he used to fill his Masterminds!
TACTICAL TIP #1 Waterfall Email Marketing Strategy Seth’s company identified businesses that could benefit from his Mastermind topics. They sent individual emails to 4-5 people (we’ll call them John, Dave, Sam and Jane) at the same company and asked who at that business is in charge of a specific area of that company -- whatever area his Mastermind will cover. If Jane responds and says she is in charge of that area, then Seth’s company will explain its mission and ask to set up a phone call (to pitch the Mastermind). Ideally John, Dave and Sam all talk to each other about the emails and respond to the emails, all saying that Jane is the right person to contact. Then, John, Dave and Sam all go to Jane and say, “Hey, I sent this person to talk to you.” What Seth has found is that this creates a much warmer and friendlier encounter with the company than if he had just emailed one person. Once Seth is on the phone with Jane, she will feel more comfortable knowing that her coworkers all pointed Seth in her direction.
“Given all of your success, what’s your biggest challenge now?” Be sure to send an email the next day thanking your guests, and then a week or two later, craft another email. This time, show them some of the positive feedback you got about their episode, then say something like this: “I remember you said ____ was a challenge for you. I had an idea about that, would you mind jumping on a call for five minutes?” By putting these people on your podcast and not trying to sell them anything, you’ve developed a strong and trusting relationship. By the time you ask to share your idea, they’ll likely say yes, and then you can pitch your idea and offer to help (through your Mastermind).
Seth has found this strategy to convert podcast guests to Mastermind attendees around 60-70% of the time.
TACTICAL TIP #3 Use Effective Technology
Seth has taken advantage of two main programs to market and fill his Masterminds: the Meetup mobile app to find in- person Mastermind attendees, and RoboContact.io for virtual attendees. The Meetup Pro app is designed to connect businesses to their audiences and build community – which is exactly what a Mastermind does. Seth vouches for it as one of the most effective ways he’s found to get people to his Masterminds in person. Cost: $30/month for Meetup Pro RoboContact.io is an email marketing software that allows you to search for leads based on location and keywords, and then contact them through a built-in CRM. The product has a free trial period and offers many unique features to help you find the right people to fill your Masterminds. Cost: $47/month for Starter plan
This strategy has been incredibly successful in helping Seth sell out his Masterminds.
TACTICAL TIP #2 Podcasting
Seth has an extensive background in producing podcasts, but this tip can apply to anyone who is willing and able to start a podcast. Seth invites people on his podcast who he thinks could benefit from his Mastermind, but he doesn’t sell it as a sales pitch – he views it as giving his guests (future clients) exposure.
While on the podcast, Seth is sure to fit in this question to his guests:
www.MarketDominationLLC.com
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