an app, a presentation, a publication or a strong public- speaking presence. But what if you don’t have those skills? Are you going to pay someone to design your logo and website? What about hiring a writer to handle your weekly newsletter? While this is certainly a possibility, the costs can add up. Instead, what if you taught yourself everything you needed to know to build your business? Following the trend toward online education and the informal sharing of skills can benefit you tremendously if you choose to take advantage of it.
The beauty of this trend toward online self-education is that any skill you want or need to learn is available with a few clicks and a small fee (you may even have free access through your public library). But that’s also the challenge – since it’s now easier than ever to be a multi- skilled, DIY business owner, you’ve got competition. If you aren’t constantly learning how to become a more engaging speaker or staying up-to-date with the latest website capabilities, someone else is. Right now, it’s more crucial than ever that you constantly learn and grow. Self- evolution is a daily endeavor. Online self-education courses are just like any other business venture – you’ll get out what you put in. If you dive headfirst into courses and dedicate yourself to the material, you will master skills that will allow you to build and run your business on your own. If you don’t give much effort, your results (or lack of results) will show. In short, you (and all of your competitors) have access to online self-education that can turn you into a master of many things. It’s on you to dedicate the time and effort to learn.
“Self-evolution is a daily endeavor.”
LinkedIn Learning offers courses in everything from the basics of using Adobe Photoshop (need to create a logo?) to the nitty-gritty
details of developing websites and apps through various coding languages. Udema has 100,000 courses from which to choose. And Masterclass features writing classes taught by Malcolm Gladwell and cooking classes with Gordon Ramsey.
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