Insider Circle PRACTICE MARKETING TIPS
SEPTEMBER 2023
BURN! +
What Happened When I STOPPED Sending Direct Mail
that direct mail was something that we needed to keep back in, because direct mail was a touchpoint that people still want.
PT OWNER INTERVIEW 2 Locations in New Jersey
BUT WHEN WE ADDED DIRECT MAIL BACK... As we added direct mail back in, there was a date correlation to when numbers started to increase again. As you said, physical therapy marketing is a layered experience: • Patients see a postcard • They open up a piece of mail from a thank-you card or a “how are you doing” card • They look at a newsletter with pictures and read health tips on the newsletters Everyone has a different way of consuming information. They need a different experience. Until you experiment with different types of physical therapy marketing, you truly don’t know what’s going to work.
Is print mail dead? Not according to our clients! Neil interviewed one of our most SUCCESSFUL clients on what happened when they stopped printing their newsletters. Here’s what he said, in his own words... WHEN WE STOPPED SENDING PRINT MAIL, OUR PATIENT NUMBERS CRASHED. Practice Promotions Client: I’m the first one to humble myself. At the beginning of the year, revenue wasn’t that great. We looked at cutting back on some of our print media, and we did cut back on direct mailing for a period of time for one of our locations! But we saw that our numbers crashed when we stopped direct mailing. That was a humbling experience for us. We realized
Boost Your Patients This Fall With A Tool That Does Just That! Do you want to BOOST your patients this fall and winter? One simple, effective way to increase patients is to send Insurance Deductible Reminder Postcards. The end of the year is coming which means many patients are at their deductibles or even their out-of-pocket max! This is a great opportunity for you to reactivate past patients with little or no cost to them!
INSIDE: SEE INSURANCE DEDUCTIBLE POSTCARD DESIGNS + PRICING!
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