Are you trying to grow your practice…but you don’t have a MAP to growth? As a former practice owner, I get it. You as the leader SHOULD have the map to your practice growth. Then you know where you’re going and can lead your team there. But here’s the good news. That map exists!
Practice Marketing NEWSLETTER • AUGUST 2023
Practice Marketing NEWSLETTER
Are you trying to grow your practice…but you don’t have a MAP to growth?
As a former practice owner, I get it. You as the leader SHOULD have the map to your practice growth. Then you know where you’re going and can lead your team there.
But here’s the good news. That map exists!
After 8 years of running my own practice + 10 years of running a PT & Rehab Marketing Company, I developed the Ultimate Patient Acquisition Strategy. The Ultimate Patient Acquisition Strategy is a simple 5-step plan that will help you grow your new patients. Now, 1400+ practice locations across North America are using it to EXPLODE their new patients!
Here’s how you can go from CONFUSED to CONFIDENT in just a few days:
1. Learn the strategy. Read this newsletter to learn the Ultimate Patient Acquisition Strategy PDF – a simple 5-step plan that will help you grow your new patients. Don’t skim, READ it! 2. Implement the strategy. Talk to one of our marketing experts, who will show you how hundreds of other clinics are implementing the Ultimate Patient Acquisition Strategy in their practices -- with amazing success! Call / text 844-928-0154 to talk to one of our marketing experts. 3. Win! You have a consistent way to guide your clinic to success without having to do all the work. You have a clear direction and are a successful leader. Imagine not having to GUESS on whether something will bring in new patients! When you implement the Ultimate Patient Acquisition Strategy , you’ll have a proven, effective strategy to EXPLODE your new patients.
So flip open this newsletter and learn the Ultimate Patient Acquisition Strategy TODAY!
I’m so excited for you.
Neil Trickett, PT
Want Examples Of Clinics Using This Exact Strategy? Visit Our Website At PracticePromotions.Net/Kit To Claim Your Practice Marketing Sample Kit!
ACQUISITION S
The Ultimate Patient Acquisition Strategy New Patients New Patients New Patients
WITH THIS STRATEGY, YOU’LL LEARN: A Proven Strategy 5 Outcomes to Measure
Tools to Use Ideal Patient Experience
Past Patients Past Patients Past Patients Past Patients
This patient-focused marketing plan or “funnel” is a proven patient acquisition strategy. Neil has been marketing practices for over 20 years, but didn’t develop this training until 2019. That means this funnel is 100% based on what HAS worked for hundreds of clinics, not what’s “supposed” to work. If you use the Ultimate Patient Acquisition Strategy to plan your marketing, and actually put this strategy into action, you WILL see results .
TRATEGY
Strategy: Strategy: Strategy: Strategy:
High number of local visitors to your website & blog. You appear in 2-3 places on page 1 of Google for several search terms. You appear in 2-3 places on page 1 of Google for several search terms. You appear in 2-3 places on page 1 of Google for several search terms. You appear in 2-3 places on page 1 of Google for several search terms. Outcomes: High number of local visitors to your website & blog. High number of local visitors to your website & blog. High number of local visitors to your website & blog. Outcomes: Outcomes: OUTCOMES
Tools to use: Tools to use: Tools to use: Tools to use:
STRATEGY
TOOLS TO USE:
Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of people finding you with paid ads and increasing how many local listings you appear on with Local SEO. First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of people finding you with paid ads and increasing how many local listings you appear on with Local SEO. people finding you with paid ads and increasing how many local listings you appear on with Local SEO. During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with reactivations and patient referrals by calling past patients to action with newsletters, email, and more. During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the option to call or use a form. Also make sure you know where calls & leads come from so you can invest wisely. Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the reactivations and patient referrals by calling past patients to action with newsletters, email, and more. During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with reactivations and patient referrals by calling past patients to action with newsletters, email, and more. During & after care, you need to develop patient loyalty. This requires a good clinic experience and staying top-of-mind consistently after care. You should also request reviews now. Finally, fill your schedule with Once a they find you, educate & excite them by connecting with their specific problem then building trust in your expertise with proof from others like them. This will remove doubt/fear and make them ready to schedule. Once they’re ready, call them to action! Use clear language like “book appointment” and give them the reactivations and patient referrals by calling past patients to action with newsletters, email, and more. First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of people finding you with paid ads and increasing how many local listings you appear on with Local SEO. First, you need to cover the basics of having an online presence so you can be found. This includes setting up your website with good SEO practices, blogging, and filling out your Google MyBusiness profile. Next, supercharge the amount of
Organic or “On Site” SEO Ad Organic or “On Site” SEO Organic or “On Site” SEO Organic or “On Site” SEO
Online Brand Presence Online Brand Presence Online Brand Presence Online Brand Presence
Regular Blogging Regular Blogging Regular Blogging Regular Blogging
Ad Ad
Ad Ad Ad
Ad
Google Ads for Therapy/Service Type Google Ads for Therapy/Service Type Google Ads for Therapy/Service Type Google Ads for Therapy/Service Type
Ad Google Ads for Conditions Google Ads for Conditions Google Ads for Conditions Google Ads for Conditions
Local Listings/ Local SEO Local Listings/ Local SEO Local Listings/ Local SEO Local Listings/ Local SEO
Ad Ad Ad
Ad
High number of people calling your front desk or requesting an appointment online. High number of people calling your front desk or requesting an appointment online. High number of people calling your front desk or requesting an appointment online. High number of people calling your front desk or requesting an appointment online.
Quality Online Reviews Quality Online Reviews Quality Online Reviews Quality Online Reviews
Patient-Focused Web Design Patient-Focused Web Design Patient-Focused Web Design Patient-Focused Web Design
Condition-based Content Condition-based Content Condition-based Content Condition-based Content
Appointment Forms & Chatbot Appointment Forms & Chatbot Appointment Forms & Chatbot Appointment Forms & Chatbot
Know Where Patients Come From Know Where Patients Come From Know Where Patients Come From Know Where Patients Come From
Generate & Track Phone Calls Generate & Track Phone Calls Generate & Track Phone Calls Generate & Track Phone Calls
4 and 5-star online reviews/testimonials increase each month. High number of reactivated patients on your schedule. High number of reactivated patients on your schedule. High number of reactivated patients on your schedule. High number of reactivated patients on your schedule. 4 and 5-star online reviews/testimonials increase each month. 4 and 5-star online reviews/testimonials increase each month. 4 and 5-star online reviews/testimonials increase each month.
Review Request Tools Review Request Tools Review Request Tools Review Request Tools
Email Blogs & Newsletters Email Blogs & Newsletters Email Blogs & Newsletters Email Blogs & Newsletters
New Patient Welcome Emails New Patient Welcome Emails New Patient Welcome Emails New Patient Welcome Emails
In-Clinic Materials In-Clinic Materials In-Clinic Materials In-Clinic Materials
Direct Mail Campaigns Direct Mail Campaigns Direct Mail Campaigns Direct Mail Campaigns
Printed Newsletters Printed Newsletters Printed Newsletters Printed Newsletters
This Evidence-Based Way Of Marketing Your Clinic Provides You With: A Proven Roadmap To Follow VISIT PRACTICEPROMOTIONS.NET/LEARN FOR MORE PRACTICE VISIT PRACTICEPROMOTIONS.NET/LEARN FOR MORE PRACTICE VISIT PRACTICEPROMOTIONS.NET/LEARN FOR MORE PRACTICE
The Ideal Patient Experience At Each Step A Steady Patient Volume Powered By Both New And Past Patients!
5 Easy Outcomes To Measure Your Success 18 Specific Tools To Use In Your Marketing
Want to See How This Strategy Works? SCAN THE CODE to Get Your FREE Kit!
Learn therapy can help their pain Learn therapy can help their pain Learn therapy can help their pain Patient experience: Learn therapy can help their pain Patient experience: Patient experience: Patient experience:
Learn your clinic can help them Learn your clinic can help them Learn your clinic can help them Learn your clinic can help them
It’s already back-to-school season! Are you aiming to attract more athletes? Hosting sport-related workshops at schools & inviting parents, getting time at preseason camps and workouts to talk about injury prevention, monthly workout and recovery newsletters for coaches and administrators—these are all ways to promote brand awareness and gain trust as a local expert. When reaching out to this audience, whether through print, in person, or online, remember there are actually 4 groups of people you will need to have messaging planned for: ATHLETES For athletes under 18, your marketing is about planting small seeds of information and maintaining the right athletic image. Remember that you’re talking to someone who isn’t likely the primary decision-maker in their own healthcare. Portray the right, sport-loving, trustworthy image but don’t worry about closing any signups. PARENTS What is the number one concern of any hockey, soccer, or football mom? It may seem like playing time but at the end of the day, it’s little Johnny not getting hurt. This is where the injury prevention talk above really comes into play. If you’re able to get parents to a workshop about preventing teen athlete injuries you’ll have their very dedicated attention. Otherwise, prepare handouts for the school or athletes to pass to parents. Also, keep the topics simple such as “Preventing long-term injuries in teen sports” or “How to know when your child’s pain needs attention.” Don’t scare them! COACHES Coaches can be a mixed breed. Much like players, performance is more likely to keep them up at night than safety. That said,
they likely face daily pressure from superiors about safety and administrative responsibility. Your goal in coach relationships should be to resonate with their desire for better performance while showing empathy—and a solution—for their pain of satisfying safety requirements. Pro tip: don’t ignore summers with coaches. They may not be in the office consistently, but if you can use email marketing or send direct mail to their home at least once over the summer you’ll be in a better place once fall sports kick off. FINALLY, AIM TO RANK FOR THESE GOOGLE KEYWORDS… When someone does experience a serious sports injury, their likely first action will be internet research. But they probably won’t search for “sports injury clinic”! Make sure your website is optimized to rank highly on Google for these terms: • Recovering from an injury • Leg injury • Arm injury • Foot injury • Ankle injury • Throwing arm pain • Pain playing sports • Football injury, hockey injury, or any sport that is popular in your area. For additional ideas, Google some of these terms in your city (or any city!) and read a few results. THE BOTTOM LINE At the end of the day, marketing your sports injury services boils down to one simple element – delivering the right image and message to your audience. Whether you’re a specifically athletic clinic or looking to expand your patient base, you can create a winning game plan with the right understanding of who you’re talking to.
Gain confidence that you understand heir pain & have helped others like them Gain confidence that you understand heir pain & have helped others like them Gain confidence that you understand heir pain & have helped others like them Gain confidence that you understand heir pain & have helped others like them
Decide to try you and either call or schedule an evaluation Decide to try you and either call or schedule an evaluation Decide to try you and either call or schedule an evaluation Decide to try you and either call or schedule an evaluation
GROWTH ADVICE GROWTH ADVICE GROWTH ADVICE Have a good enough experience to leave a review or refer 1 friend Have a good enough experience to leave a review or refer 1 friend Have a good enough experience to leave a review or refer 1 friend Have a good enough experience to leave a review or refer 1 friend Get reminded about other conditions you treat so they return & refer others Get reminded about other conditions you treat so they return & refer others Get reminded about other conditions you treat so they return & refer others Get reminded about other conditions you treat so they return & refer others
And don’t wait! You need to start NOW to prepare for fall sports!
WANT EVEN MORE TIPS ON MARKETING YOUR CLINIC? Visit PracticePromotions.Net/Kit to Claim Your FREE Sample Kit!
This PT Clinic Got Over 3x Patient Leads and PACKED Their Clinic After New Website Launch!
Patient Performance Website
Google Ad Pro System
ENGAGE Email System
Lead Analysis System
Practice Newsletter System
186 %
566
30 %
Phone Calls to the Clinic
Website Conversion Rate (That’s 10x The Industry Average!)
Increase in Patient Leads
WANT EVEN MORE TIPS ON MARKETING YOUR CLINIC? Visit PracticePromotions.Net/Kit to Claim Your FREE Sample Kit!
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