LASIK Marketing Agency - October 2019

Business Card Etiquette in 3 Different Countries PUT YOUR BEST CARD FORWARD

The business card is a nearly ubiquitous way to give your name, position, company, and contact information to potential clients and business partners all over the world. And while the exchange of business cards in the United States does not come with a lot of pomp and circumstance, that is not the case in many other countries. If you find yourself in one of the following places, remember these tips about exchanging business cards. JAPAN Known in Japan as meishi , the exchange of business cards comes with a lot of ceremony. Present your card with both hands, as this gesture is seen as respectful. Japanese culture places a lot of value on

one side and in the local language on the other is good practice. Gold lettering is considered auspicious, and if your business is relatively old, make sure the year it was founded is on your card. The practice of giving and receiving cards is very similar to that of Japan. Finish the exchange with a bow as a way to thank your acquaintance for meeting with you.  INDIA   Business cards are exchanged even in nonbusiness interactions in India. Much like hierarchy and status are valued in Japan,

academic achievements are valued in India, so list your university, degrees, and honors along with your other information. When exchanging cards, always give and receive them with your right hand. This is also common practice in many Middle Eastern countries.  Exchanging business cards the wrong way probably won’t be detrimental to your business deal, but learning the proper etiquette in the country you’re visiting can go a long way in starting a professional relationship on the right foot. 

hierarchy and status, so make sure your title is listed prominently. When receiving a card, take a minute to look it over and comment on it. Immediately putting it away is disrespectful, and once you’re done looking at it, put it in a cardholder, folder, or binder.  CHINA In China, as in many other countries, having your credentials and contact info in English on

HOW TO GET MORE 5-STAR REVIEWS 3 STEPS TO SUCCESS ON GOOGLE AND FACEBOOK

In a business world where clicks are currency, online reviews can make or break your success. According to a 2018 survey from BrightLocal, 86% of consumers read reviews in order to decide where to take their business, and they need to scroll through 10 positive ones to build trust. ReviewTrackers also found that customers don’t really trust companies with reviews below four stars — so getting top-tier feedback is key. Luckily, we’ve got your back when it comes to racking up raves on Google, Facebook, and Yelp. Using our tactics, some of our clients have amassed over 300 five-star reviews on Google alone. That’s enough social proof to convert patients before they even pick up the phone! Follow these three simple steps to get started: • TAKE CARE OF YOUR PATIENTS We can’t emphasize this point enough. If you don’t give your patients

profound support and empathy from the get-go, they won’t give their experience a glowing review. At every step of the process, from that first call to the post-procedure follow-up, do everything you can do to make your patients feel comfortable, and you’ll reap the benefits on the back end. Check out our founder Michael King’s tips for building patient trust on Page 1 to get a better understanding why this is vital. • ASK FOR THEIR STORIES WHEN THEY’RE MOST EUPHORIC If you want to get a lot of reviews quickly, send an email to your company’s patient alumni and, with humility and gratitude, ask them to share their stories. This tactic works best in the first week after a successful procedure, when your patients are still riding the high of newly improved vision, but, if you’re looking to build

your initial stock of reviews, you can ask much later. One of our clients who tried this strategy got over 75 Facebook reviews within a week. • LEVERAGE SOFTWARE TO GET THE BEST CONVERSION RATE POSSIBLE We can help you maximize your reviews with smart tools like Podium and BirdEye, which automatically manage your reputation online, providing high-tech solutions beyond your individual power. By leveraging positive reviews, these programs can convert more leads for you and encourage your patients to leave positive feedback.

To start earning more five-star raves, call us today at 206-437-0529.

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