Pet Press KALISPELL APRIL 2020
Guess What? The Internet is Not Going Away
T here are adults alive today who have only lived in a world run by the internet. That’s wild to me. I was in veterinary school before the internet as we know it existed. I have seen how the internet has evolved and shaped the world over time. Around 15 years ago, the rise of internet pharmacies caused consternation among veterinarians. Some veterinarians are actually afraid of the rise of online pharmacies. When online pharmacies started selling drugs directly to clients, they could do so at much lower prices and deliver the medication straight to someone’s house. I’ll let you in on a secret: we know that care IS expensive, but veterinarians nearly always undercharge services. Our overhead is essentially the same as in human medicine, but veterinary fees are not close to equivalent. Medication fees were an area that we could generate income to keep other prices lower. Internet pharmacies have caused us as veterinarians to look at the old dogma business model. That’s not a bad thing. It’s not necessarily the price that people like about online pharmacies — they’re looking for convenience. That’s the real perk of online shopping. What I buy online is rarely that much cheaper than what I’d pay in the store, but if it means I don’t have to run another errand and can instead have what I need delivered right to my house, you can bet I’ll choose online almost every time. Initially some veterinarians tried to combat online pharmacies by refusing to write prescriptions for internet retailers. This only made things harder and irritated their clients and, by extension, their patients. I believe that as veterinarians, our goal should always be to put our patients’ and our clients’ needs first. Animal medicine can be challenging, so why make it
harder on people if we don’t have to? As the old saying goes, if you can’t beat them, join them!
Recently the Animal Clinic of Kalispell has launched its own online pharmacy! You can order your pet’s medication from anywhere and have it delivered directly to your home. Did you remember at 9 p.m. that you still need to fill that prescription of Bravecto to protect your pets from parasites this spring? You can order the medication on your phone and get it delivered in a matter of days. It’s not just drugs that we have in stock. We also have a selection of pet foods. Anything we have at the clinic you can find listed in the online store, and then some. We don’t carry toys and treats at the clinic, but we have a deal with our distributor to get them and have them sent to your house. Just ask! It’s really cool to be able to offer this to our clients. Our team has been looking for ways to provide more value. The convenience of an online pharmacy is certainly some great value we’re proud to offer. I don’t care whether our clients order from us or some other online pharmacy, so long as our patients still get the medication they need. But when clients order from our online store, they have all the same guarantees that come with buying medicine at the clinic, and they don’t have to worry about the quality of the product. Visit our website to check out our new online pharmacy. There’s a big red banner at the top of our website’s homepage and a shopping button on our Facebook page; you can’t miss them!
– Dr. Jevon Clark
Published by The Newsletter Pro www.TheNewsletterPro.comkalispellvet.com
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