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CHAD CLINEHENS, from page 1
Firms that successfully track employee experience and sentiment data are able to actively listen to their teams. This allows them to take meaningful action when the need arises. Firms that leverage employee sentiment data are better able to understand workforce trends, which means they can work proactively to improve in areas like recruitment and retention. This data allows firm leaders to identify coming challenges, improve workplace culture, and align employee needs with business goals. “People-first” is more than a cultural buzzword. It’s more than a warm sentiment. And, forgive me, it’s more than a feeling. Harnessing the power of employee experience and sentiment data presents firms with a strategic advantage. Firms that prioritize and successfully manage employee experience data perform better than those that don’t. Plain and simple. The firms that do prioritize employee experience data see higher employee retention rates, improved collaboration, and greater innovation. Best Firms To Work For data consistently demonstrates this year after year. When employees feel valued and heard, they are more invested in their work, and are more likely to contribute to a stronger organizational culture. Employee experience and sentiment data allows you to track engagement levels, identify pain points, and implement targeted improvements. This data can be used to foster an environment where employees thrive along with the business. Still, this data only has value if organizations act on it. Often, companies conduct employee experience surveys, but fail to follow through for one reason or another. This leads to disengaged and skeptical employees. Rather, to be effective, firms must create a culture of transparency, which allows them to do things like share key findings, outline action plans, and demonstrate a commitment to continuous improvement for the future. The most successful AEC firms are able to go beyond simply collecting employee data. They use tools like the Best Firms To Work For program to make informed decisions that shape policies and refine workplace practices. Being able to see feedback leading to change increases trust among employees while improving engagement and strengthening company culture. Capitalizing on employee experience and sentiment data doesn’t have to be complex. By accessing tools like the Best Firms To Work For program, firms can gain a holistic view of their workforce. Firms that embrace a data-driven approach to employee experience not only enhance workplace satisfaction but also position themselves for sustained growth and success. Like Boston said, it’s more than a feeling. Understanding how employees experience work and respond to their environment opens us to a whole new landscape where the room for growth is vast beyond comparison. I doubt they were thinking about the AEC industry when they were writing “More Than a Feeling” but that’s my interpretation and I’m sticking to it. Chad Clinehens is president and CEO of Zweig Group. Contact him at cclinehens@ zweiggroup.com.
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2025 BEST FIRMS TO WORK FOR AWARD This award is a way of not only celebrating your firm’s successes, but also to benchmark your firm against the largest collection of employee sentiment data in the AEC industry. Top firms are recognized based on workplace practices, employee benefits, retention rates, and other employee sentiment data. The deadline to enter is May 2, 2025. Click here to learn more!
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THE ZWEIG LETTER APRIL 21, 2025, ISSUE 1582
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