Move Up with ERA® Explore how ERA Real Estate helps agents grow with powerful tools, global reach, luxury marketing, and a collaborative culture — all designed to elevate your business.
MOVE UP SM
THE ERA® ADVANTAGE
TAKE YOUR BUSINESS
TO NEW HEIGHTS
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09 LE ARNING 13
INTRODUCTION
BENEFITS
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TABLE OF CONTENTS
BY THE NUMBERS
LUXURY
PRODUCTIVITY TOOLS
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MARKETING AND MEDIA
EVENTS AND ENGAGEMENT
FRANCHISING
CLOSING
IT’S
TIME TO SM UP 1 Based on ERA customer survey results 12/1/23-11/30/24. 02
®
1 ERA affiliated agents maintain a near-impeccable recommendation rating of 99.2%.
How is that even possible?
Well, they listen better, they work harder, and they care more. And clients, clearly,cantellthedifference.
Because when an agent is capable of transforming an expected royal pain in to an extraordinary experience, clientsdon’t keep that to themselves.
They rave about it. They shout it from mountaintops. And they recommend that service to lifelong friends.
So, if you want to join a brand at the height of highly- recommended…
There’s no better move than a move up to ERA.
MOVE 01 INTRODUC TION
JOIN A GLOBAL NETWORK OF LOCAL EXPERTS ® When you join the ERA brand, you become part of a high- performing network of 43,000+ real estate professionals operating in over 37 countries and territories1 (and more neighborhoods than you can count). That sort of scale not only helps you generate leads and referrals, but also means the guidance of colleagues who know the market, who have been in your shoes, and who have your back whatever the challenges. The ERA brand is built on the knowledge that real estate is about more than just transactions, it’s about relationships — both within your community and with your fellow agents.That means you’ll find an agent body chock-full of real people, with real connections, that can make a real difference in helping you reach your goals.
The power of the ERA brand gives you and your business the power of:
1.
A HOUSEHOLD NAME WITH GLOBAL RECOGNITION
Here, collaboration isn’t just a buzzword, it’s the foundation of a culture dedicated to helping you learn, grow professionally, and build your business.
2. MORE LEADS THAT LEAD TO MORE OPPORTUNITIES
3. MARKETING MATERIALS THAT MAKE THEIR MARK
4.
TECHNOLOGY THAT WORKS AS HARD AS YOU DO
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THE KEYS TO LISTING LUXURY
6. WORLD-CLASS COACHING AND COLLABORATION
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BENEFITS
1 Data as of 03/31/25.
RISE ABOVE THE REST OF REAL ESTATE
99.2% AGENT RECOMMENDATION RATE 1 $24.5 Billion IN SALES VOLUME 2 70,092 TRANSACTION SIDES 2 43,000+ AGENTS 3 37 COUNTRIES AND TERRITORIES 3 $640 Million IN LUXURY SALES 4 1.7 Billion
5 MEDIA AND SOCIAL MEDIA IMPRESSIONS IN 2024
Based on ERA customer survey results 12/1/23-11/30/24. 2Based on ERA Financial Data 01/01/24-12/31/24. 3Data 1 as of 03/31/25. 4Based on closed and recorded buyer and/or seller transactions sides of homes listed and sold at the listing price which is in the top 10% of the MLS data for that zip code as reported by affiliates of the US ERA Franchise system for the calendar year of 2024. 5Based on 2024 Social Media Reporting from Sprout Social, Media Coverage Tracking and Boost, powered by Lone Wolf.
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BY THE NUMBERS
WIN
With its remarkable 99.2% agent recommendation rate, the ERA® brand knows that a higher standard of customer care translates to real opportunities for affiliated agents. 1
MORE
“ ERA is truly focused on customer satisfaction — they make sure the client gets exactly what they want and they make the process easy.” 2
SMILES
Homebuyer with an ERA Affiliated Agent
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BY THE NUMBERS
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1 Based on ERA customer survey results 12/1/23-11/30/24. 2Quester 2024 Anywhere Distinctive Brand Narratives Research Study
LEARN REAL SKILLS FROM REAL PROS
COACHED UP A one-of-a-kind learning program led by Alex Vidal, president of ERA Real Estate. These customized group coaching sessions are designed to address the specific needs of your business and your market, helping you reach your business goals.
ERA University is a one-stop shop of learning and skill development resources. Master your craft and build your book of business with a combination of specialized classes, group learning experiences, and digital instructionals. ®
REFUEL Gain invaluable insights from monthly guest speaker sessions delivered by industry leaders.
“ The training ERA offers is incomparable. [It] makes me a better agent and helps me know my market better” 1
CLASSROOM AND ON-DEMAND LEARNING Build practical real estate knowledge and learn to apply your skill set with in-person and remote learning sessions geared toward mastering the suite of tools offered by the ERA® brand, improving your productivity, and maximizing your value.
MASTER AI AND SOCIAL MEDIA
ERA Affiliated Agent
The ERA brand offers specialized courses tailored around mastering the popular platforms of today and getting ahead of the technologies of tomorrow. Learn to create content that expands your reach and learn how you can use the latest AI tools to fit your workflow and boost your productivity.
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LEARNING
1 Quester 2024 Anywhere Distinctive Brand Narratives Research Study.
SELL AT A HIGHER STANDARD
The ERA DISTINCTIVE PROPERTIES® program offers agents a suite of specialized materials, tools, and support tailored to help you win luxury listings and close high-end home sales. Premium messaging, professional photography, and custom marketing materials give participating agents a competitive edge — allowing you to position yourself as a true professional in the luxury segment. In addition to the materials themselves, the program provides agents with access to exclusive advertising channels and digital exposure on high- traffic platforms, increasing your visibility with luxury homebuyers. Between the trust won through affiliation with a globally recognized brand and the additional credibility earned through the Luxury Specialist designation, the ERA DISTINCTIVE PROPERTIES program helps agents build strong relationships among upscale clients, opening the door to even greater opportunities.
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LUXURY
IT’S TIME TO MOVE UP SM
POWER UP WITH POWERFUL TOOLS
CANVA PRO NEW Market smarter with customizable ERA branded templates that allow you to quickly create professional-quality listing materials, social posts, email campaigns, and more.
MOXIENGAGE® The MoxiEngage tool is a powerful CRM and business planner designed specifically for real estate professionals. Drive business further with a CRM that keeps agents productive. Align tasks and create personalized campaigns to achieve your marketing goals.
TEXTERA The ERA® brand’s number one lead gen tool that allows interested homebuyers and prospective clients to respond to your yard signs and marketing materials with a simple text.
ERA TRANSACT ERA Transact is a way to connect with past clients to help drive repeat business. It works by compiling your client history into a user-friendly database and helps you be more productive by helping you focus on the relationships most likely to yield new business.
MOXIWEBSITES® This online content-management system allows you to create an awe- inspiring website without knowing a line of code. The MoxiWebsites tool is integrated with local MLSs, comes with built-in SEO, and features device- responsive design that will dazzle on any screen. LEVERAGE® The LEVERAGE platform connects all ERA resources, from leads and referrals to listing and marketing tools to skill development and product learning course. It also offers unique brand resources, including closing gifts, listings and buyer presentations, and exclusive access to savings on tools and services.
ERA MOVES ERA Moves is designed to support your clients over the course of their move into a new home. It includes helpful move-in resources like a white-glove moving service, and helps your clients connect their utilities with one simple phone call.
SIMPLY HOME Simply Home is an innovative dashboard that gives your contacts a place where they can manage everything about their home, from savings on home-related products and services to referrals for local home-service professionals — while simultaneously alerting you when someone in your sphere may be considering a move.
MOXIPRESENT® Deliver presentations to prospects and clients while barely lifting a finger. Custom-built or templated presentations automatically populate the most current brokerage branding elements, and every presentation looks polished and consistent.
PERKS Get access to an assortment of products and services designed to help your business. Receive special discounted prices on office supplies, overnight express services, and more. There is also a wide range of resources and discounts for your clients.
16 MoxiWorks and its related marks and logos are owned by MoxiWorks, LLC and used with permission. Any services or products provided by MoxiWorks, LLC are not provided by, affiliated with, or related to ERA Franchise Systems LLC or its affiliated companies.
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PRODUCTIVITY TOOLS
ERA REFERRAL NETWORK Capitalize on the power of the ERA® network with a referral platform that connects agents worldwide. With everything from referral promotion, to agent validation, referral tracking, translation, and payment processing; the ERA Referral Network is a great way to build your business.
“My experience at our office is total collaboration of ideas with discussions about
ERA FOLLOW-UP PLANS Staying top of mind with all your clients is essential for repeat and referral business. The ERA Follow-Up program will regularly send branded, hyperlocal home-related content to former clients on your behalf. It’s a powerful retention program that helps keep doors open long after a property has closed.
what works and what’s changing in the current
market. We are constantly helping each other spread the word of each others’ properties, not only to grow our own businesses but tohelp our fellow agents.” 2
SPARK 1 ERA affiliated agents have the opportunity to join SPARK, a membership association that provides access to personal and business benefits including top-tier insurance solutions, agent safety tools, travel discounts, retirement-planning solutions, and much more.
BUILDERS DIGITAL EXPERIENCE (BDX) BDX allows agents to discover new inventory. It’s a nationwide real estate portal that serves as a multiple listing service for over 130,000 newly completed homes, under-construction homes and soon-to-be-built homes which means more opportunities for your buyers and your business.
ERA Affiliated Agent
1 enrollment period(s). Not all plans may be available in all states. ERA Franchise Systems LLC or its affiliated companies are not providing any products or services in connection with the member benefits and programs offered by SPARK Association of Real Estate Professionals. Quester 2024 Anywhere Distinctive Brand Narratives Research Study. 2 Not all members may qualify, and enrollment may be restricted to only members who apply in a timely manner or during the appropriate open
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PRODUCTIVITY TOOLS
UP YOUR GAME WITH ADVERTISING THAT HITS HOME
ERA DAYS We are sponsoring Minor League Baseball teams across the country to host in-stadium events in select markets. Throughout spring and summer, these “ERA Days” will promote the ERA® brand with premium signage, video promotion, and on-field integrations. With commercials airing on games streamed through MLB.TV, local sponsorship of Minor League teams, and a dynamic social ambassador program leveraging pro-talent, the ERA brand is amplifying its powerful message with an equally powerful media strategy. This type of national attention carries serious benefits: lowering barriers to break into new markets, helping to win new leads, and warming once-cold prospects. This year, the ERA® brand unveiled a new, 360-degree national advertising campaign aligning the network under the tagline “Move Up”. Entailing a 60- second brand video, a 30-second broadcast commercial, and a healthy heap of social video assets; this latest messaging has demonstrated itself to be the most effective yet, driving a 128% increase in web traffic on ERA.com . 1 And to platform such massively effective communications? We’re stepping up to the plate with a media buy that includes Major League Baseball (MLB), sponsorships with Minor League Baseball (MiLB) teams, and a dynamic social brand ambassador campaign.
ON THE MOVE We’re “teaming up” with Boston Red Sox pitcher Walker Buehler to create and share a social media video series about the moves he’s made during his career in professional baseball and how ERA can support people in their own moves.
LOCAL SPONSORSHIPS The ERA® brand is building out local activation guides to help empower affiliated agents to extend this campaign in their own local market - whether it’s with a minor league team, a local college, a high school, or even a little league, the possibilities are endless.
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MARKETING AND MEDIA
1 Based on Google Analytics Report of YOY comparison of website sessions in 2023 v. 2024.
PREPARE TO ENGAGE
ERA CARES ERA Cares is a program designed to encourage, empower, and celebrate giving back – in the ways that best support the community you know best. Whether it’s donating funds, time, or skills, ERA Cares provides our network with the flexibility to support the local efforts that mean the most to you.
FUEL SM An electrifying three-day conference for ERA® affiliated agents, brokers and office managers around the world. With action-packed general sessions, content-rich breakout sessions, and endless networking opportunities; you’ll learn how to collaborate with your peers, boost your productivity, and hone the skills that will help take your business to the next level.
90% of FUEL attendees feel empowered to help grow their businesses. 1
IGNITE SM With a focus on leadership building and strategies for recruiting, retention and growth; IGNITE is a chance for ERA affiliated brokers to meet up, share best practices, and take their business to the next level.
HERA SOCIETY The Hera Society provides a platform for women within the ERA network to connect, share experiences, and learn from one another. It provides dedicated resources and opportunities with the goal of supporting and empowering women in the real estate industry. AWARDS & RECOGNITION The ERA® Circle of Honor, Circle of Achievement, and Circle of Leadership awards celebrate the skill and hard work of top producers who deliver outstanding results. Recipients of these honors embody the highest levels of dedication and excellence, both within the ERA network and across the industry as a whole.
ERA CARES contributed $2.8M in donations and approximately 15,000 service hours for local charities in 2024. 2
1 ERA FUEL 2025 Post Conference Survey with 19% response rate. 2Based on ERA Cares 2024 Tracker of charitable volunteer time provided by franchisees and agents.
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EVENTS AND ENGAGEMENT
GET SUPPORT
From cutting-edge marketing platforms to learning programs, referral opportunities, and essential business development resources, the ERA® brand empowers brokerages to scale smarter and compete more effectively in today’s market. YOUR BRAND YOUR WAY With the ERA brand’s unique “Powered By” model, brokerages can tap into the full strength of a global brand while maintaining their own distinct identity. This flexible approach allows independent brokerages to preserve the local name, reputation, and culture they’ve worked hard to build while giving their affiliated agents access to the tools, technology, and support that come with being part of the ERA network. You don’t have to choose between independence and support. With the ERA brand, you get the best of both worlds: the freedom to be you and the power to do more.
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EVERY STEP
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FRANCHISING
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WHERE AMBITION MEETS OPPORTUNITY
When you join the ERA® brand, you’re joining a network built on collaboration, innovation, and a relentless drive to succeed. Here, you don’t have to go it alone. We believe in mutual support among agents, leadership that invests in your development, and a brand that provides you with the tools and resources to elevate every aspect of your business. Whether you’re an emerging agent or an experienced producer, the ERA brand ensures you have the proper scaffolding to help you scale with confidence. From cutting-edge marketing tools to coaching programs to a name that’s respected across the industry, everything the ERA brand offers is built to help you enhance your operations and provide more value to your clients.
This is where your goals stop being goals and start becoming milestones.
If you’re ready to elevate your business, amplify your impact, and surround yourself with people who believe in your potential…
It’s time to move up .SM
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CLOSING
Ready to Elevate Your Business?
LEARN MORE AT: teamERA.com
© 2025 ERA Franchise Systems LLC. All rights reserved. ERA® and the ERA Logo are registered service marks owned by ERA Franchise Systems LLC. ERA Franchise Systems LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each franchise is independently owned and operated. This is not intended, and shall not be deemed to constitute, an offer to sell a franchise. Franchise offerings made only by a Franchise Disclosure Document. THESE FRANCHISES HAVE BEEN REGISTERED UNDER THE FRANCHISE INVESTMENT LAW OF THE STATE OF CALIFORNIA. SUCH REGISTRATION DOES NOT CONSTITUTE APPROVAL, RECOMMENDATION OR ENDORSEMENT BY THE COMMISSIONER OF CORPORATIONS NOR A FINDING BY THE COMMISSIONER THAT THE INFORMATION PROVIDED HEREIN IS TRUE, COMPLETE AND NOT MISLEADING. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the Department of Law of the State of New York. Such filing does not constitute approval by the Department of Law. The Minnesota registration number for this franchise system is #F3285. ERA Franchise Systems LLC, 175 Park Avenue, Madison, NJ 07940
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