16 FLEXIBLE, VERSATILE, RESILIENT | MEDIA talk
FLEXIBLE, VERSATILE, R UK MEDIA M&A: HOT SECTORS
FIGURE 4: UK MEDIA M&A TRANSACTIONS BY SUBSECTOR H1 2020
In H1 2020 Broadcasting and Content was the third most active subsector in terms of transaction volume with 18% of deals. In February, Fremantle, the content and distribution powerhouse headquartered in London, completed the acquisition of Naked Television. The financials of the deal were undisclosed, but the acquisition will mark the conclusion of a process that began with Fremantle taking a 25% stake in 2015. Known for developing indie content and including shows produced for BBC Three and Channel 4, Naked Television will add to an already stacked line-up of content that includes the virtually universal ‘Got Talent’ series that now exists across 69 markets. With this sort of success already at hand in terms of linear TV shows, Fremantle has set out to conquer new realms by leveraging branded content and social avenues for media ownership.
MARKETING SERVICES 14%
ADVERTISING 41%
BROADCASTING & CONTENT 18%
PUBLISHING 27%
MARKETING SERVICES AND ADVERTISING COMBINED TO RECORD THE VAST MAJORITY OF DEALS IN H1 2020 AS COMPANIES GRAPPLEDWITH SHIFTING CONSUMPTION HABITS. PUBLIHSING FELL TO SECOND, BEHIND ADVERTISING, AFTER RECORDING THE LARGEST SHARE OF DEALS FOR THE PAST COUPLE OF YEARS. BROADCASTING AND CONTENT MOVED INTO THIRD POSITION AS COMPARED TO 2019.
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