24 FLEXIBLE, VERSATILE, RESILIENT | MEDIA talk
CONCLUSION
The media industry is at the forefront of change. Consumers have made a more concerted shift towards digital solutions and it is likely that some of the residual effects of the pandemic will be long- lasting. These behavioural changes will take time to fully understand. In the meantime, companies will have renewed impetus to examine typical costs associated with production and supply chains. Things like direct-to-consumer may well become more prevalent, cost-effective offerings for content producers. Financial pressures will mean that greater transparency is sought in adtech where inefficiencies in the programmatic supply chain have raised some doubts around value.
These forms of disruption are not new, meaning that those companies who were in the process of innovating prior to the pandemic will find themselves in a relatively advantageous position. But we are likely to see some surprises as well. For example, e-commerce dropped the first bombshell in July with Adevinta becoming the world’s largest online classified’s company following the acquisition of Ebay’s classified ad business for USD $9.2 billion. So while the second half of 2020 may not see a return to the same volume of deals as last year, it will not be short on intrigue.
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