CE DAYTIME SESSIONS
TRUE COST OF SERVICES Brad Marconyak, CVT, CVPM 11:30 AM - 12:20 PM | Room 103 AB From direct costs like medical supplies and equipment maintenance to indirect factors such as staff training and administrative overhead, we dissect the complete cost structure. Understand the significance of accurate cost allocation and its role in establishing fair pricing. Gain insights into effectively articulating the value of services while maintaining ethical pricing practices. Equip your management team with the proper know how to honestly, fairly, and strategically set service costs that are best for the client and practice. HOW TO EMBRACE YOUR INNER SLOTH: TECHNIQUES FOR CONTROLLING STRESS & ANXIETY Karlene Belyea, MBA 8:00 AM - 8:50 AM | Room 102 In this stressful, fast-paced world, many of us face anxiety and depression. But even if you’re incredibly busy, you can make some time to embrace your inner sloth and relax. This session will help you find ways to let go of the stress of worrying about the future, live in the moment, control negative thoughts and emotions, ask for help, and learn to say no. Life doesn’t have to be so hard! You will leave with strategies and tips you can use immediately to improve the quality of your home and work life. BRAIN TRAINING AND NEUROSCIENCE: OUT WITH THE NEGATIVE MOJO! Karlene Belyea, MBA 9:00 AM - 9:50 AM | Room 102 Do you tend to overthink things or make knee-jerk decisions in your life? Learn to get out of your reptilian brain, determine your triggers and develop strategies you can use every day to create rituals that will make you happier, healthier, and more productive. We can rewire our brains just by thinking differently. By learning new skills, we engage our brain’s plasticity and keep it in great shape by utilizing mindfulness and happiness-improving techniques. You will also learn ways to tame the procrastination monster and reduce the stress hormone cortisol for a healthier body. This session can help you improve your thinking and productivity at work and at home. COMMUNICATION TIPS FOR CREATING A POSITIVE AND HARMONIOUS TEAM Karlene Belyea, MBA 10:30 AM - 11:20 AM | Room 102 Research shows that employees working in a positive environment with good communication have 31% higher productivity, 37% higher sales, 23% fewer health-related effects from stress and 3 times higher creativity. This fast-paced session will give you tips on working more effectively with clients and coworkers. You’ll learn to use words that work, effectively listen, and understand how to encourage productive complaining. We will also focus on communicating empathy by using the heart-head-heart model. By creating positive and efficient communications between team members, you will also create great relationships with clients. DON’T LET THE TAIL WAG THE DOG: BODY LANGUAGE FOR BUILDING PERSONAL AND PROFESSIONAL SUCCESS Karlene Belyea, MBA 11:30 AM - 12:20 PM | Room 102 In this entertaining presentation, learn how to convey trust, competency, empathy, and charisma by leveraging the signals you’re sending others through body language, word choice, and vocal inflection. You will be able to dial up your warmth and competence cues to help you achieve success in all areas of your life. This session will show you
how to build rapport, confidence, and credibility. You will learn to catch and address the 7 universal micro-expressions and know what to do to have greater influence. You will leave with strategies to
PREVENTATIVE MEDICINE AND COMMON HEATH ISSUES IN NEW WORLD PRIMATES Sharman Hoppes, DVM, DABVP (Avian Practice) 10:00 AM - 10:50 AM | Room 104 This lecture will go over the nutrition, husbandry and care of new world primates. The clinical signs, diagnostic approach and treatment of the most common diseases will be discussed. WE'VE GOT TO MOVE IT, MOVE IT: THE IMPORTANCE OF EXERCISE IN THE COMPANION PARROT Sharman Hoppes, DVM, DABVP (Avian Practice) 11:00 AM - 11:50 AM | Room 104 This lecture will go over the importance of exercise in preventing disease and promoting a long healthy life in our companion parrot. Diet alone cannot fight off many of these diseases. Ways to get our pet birds moving and exercising will be discussed PRACTICE MANAGEMENT/ OFFICE PERSONNEL FRIDAY, SEPTEMBER 27 _______________________________________ STRATEGIC PRICING - THE BASICS Brad Marconyak, CVT, CVPM 8:00 AM - 8:50 AM | Room 103 AB Unlock the fundamental principles of veterinary pricing. We demystify the essentials of setting effective pricing strategies for your practice. Understand the nuances of service differentiation and its impact on pricing elasticity. In today's veterinary landscape, mastering strategic pricing is paramount for sustained practice success. In this session we discuss the science of pricing strategies that drive profitability. We will explore the nuances of strategic based pricing, competitive analysis,and consumer psychology. We will uncover innovative approaches to setting optimal price points to maximize revenue. Unlock the potential of strategic pricing and gain a competitive edge in today's challenging veterinary world. We'll cover practical tips for pricing transparency and building client trust, fostering loyalty. Equip yourself with the knowledge to navigate the intricacies of veterinary pricing confidently. EQUIPMENT COST AS A REVENUE STREAM - TRUE ROI Brad Marconyak, CVT, CVPM 9:00 AM - 9:50 AM | Room 103 AB In this session we will help unveil the true cost and ideal price of equipment to transform your clinic's assets into profit centers. We will look at real life veterinary examples and best practices that showcase successful integration of specialized equipment, from advanced imaging tools to in-house laboratories. Gain insights into pricing, and effective client communication to maximize returns. Equip your team to make informed decisions on equipment investments that align with your practice's goals. Don't miss this opportunity to harness the power of veterinary equipment for increased revenue. LABOR COSTS AND EFFICIENCY Brad Marconyak, CVT, CVPM 10:30 AM - 11:20 AM | Room 103 AB In this session, we dissect the critical relationship between staffing expenses and operational effectiveness. We review individual strategies to optimize labor allocation, streamline workflows, and enhance overall productivity. Review Doctors vs Licensed Technicians vs Non Licensed Technicians vs Assistants vs Kennel . How to decide on the best team for the services in your practice? Unlock the potential of strategic labor management, ensuring your veterinary practice thrives in both clinical excellence and financial prudence.
help you successfully talk to and create meaningful personal and professional relationships. THE ART OF MANAGING UP Brad Marconyak, CVT, CVPM 2:00 PM - 2:50 PM | Room 103 AB
Becoming a successful leader requires a multitude of skills. Many of us are not the owners. Some are team leaders with managers and administration above you. We will take a look at some key concepts to help you stay ahead of the game and start managing your manager. Start leading when you are not the leader. Master the mindset. LEADERS VS. MANAGERS - WHICH ARE YOU? Brad Marconyak, CVT, CVPM 3:00 PM - 3:50 PM | Room 103 AB In this insightful session, we will delve into the distinctions between leaders and managers. While both leadership and management are indispensable for effective organizational functioning, they embody distinct skill sets and orientations. Leaders inspire and guide, fostering a shared vision that propels the team toward long-term goals. Their focus lies in empowering individuals and driving innovation, instilling a sense of purpose that transcends day-to-day tasks. On the other hand, managers excel in the pragmatic aspects of planning, organizing, and controlling resources, ensuring the efficient attainment of short-term objectives. This session will explore the contrasting characteristics, such as vision versus planning and empowerment versus control. PERCEPTION VS VALUE STAFF AND CLIENT BUY IN Brad Marconyak, CVT, CVPM 4:30 PM - 5:20 PM | Room 103 AB Foster a culture of understanding and alignment by gaining client and staff buy-in for pricing strategies. In this session we explore effective communication techniques to articulate the value behind your pricing model. Learn how to foster a unified team mindset, address client concerns, emphasize the benefits, and build trust through transparency. Empower your practice to overcome resistance, instill confidence, and drive mutual appreciation for your pricing structure. SIMPLIFIED STRATEGIC PLANNING AND EXECUTION Heather Prendergast, RVT, CVPM, SPHR 2:00 PM - 2:50 PM | Room 102 Do you wish your team was efficient, trusting, loyal, and cared about your client’s experience? Turns out aligning a team in utilization, building trust, retention, and compassionate care is easier said than done. Does the thought of developing a team’s strategy in the delivery of quality veterinary medicine and supporting the human-animal bond make you overwhelmed? You are not! Simplifying strategic planning and execution may be the best first steps in sharing the organization’s vision, plan, process, and achieving worthwhile, shared goals. Attendees will receive tools in designing a purposeful vision, defining desired outcomes, and simplifying execution. EFFECTIVE TEAM MEETINGS WITH ACTION PLAN Heather Prendergast, RVT, CVPM, SPHR 3:00 PM - 3:50 PM | Room 102 Nothing is more demoralizing than asking a team what they think about something (anything), they offer suggestions, and there is no follow-through. That’s it, the rug has just been pulled out from underneath them. Veterinary leaders and managers creating a safe space to share ideas, capture the conversations, create the tools
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