Carnaby Magazine ISSUE 6


The most recent collaboration between Shaftesbury and London College of Fashion, UAL, is the creation of a studio ‘incubator’, to grow and nurture emerging tailoring businesses on the top floor of 26 Kingly Street . The pair join three floors of long-established tailors, not to mention neighbouring London’s most iconic, bespoke tailor, Mark Powell. The studios provide a wonderful opportunity for Josh and Sarah, the two winning designers, to establish their tailoring businesses with mentoring from LCF’s Graduate Futures team. Now’s your chance to shop your own bespoke, tailored, contemporary look. We speak exclusively to Josh and Sarah about their new studios, future collections and the life of a fashion designer. JOSHUA What can we look forward to from your SS20 collection?

SARAH You've placed social issues at the forefront of your design since uni. What sparked your interest in this? Mental health was the first social issue I explored. As a teenager, I experienced various mental health problems and have been fortunate to make it to recovery. Since then, all I wanted to do was give something back to mental health organisations. To create a platform that raises the awareness of social issues holds a crucial contribution to a better world and to a better well- being. The more we engage and the more we talk as a society, the more open-minded we become. A warm welcome, personal and in-depth consultation choosing from my designs, as well as perusing and purchasing of my current and past work, hand-beaded brooches, masks, veils, and signed, dated and framed/ unframed A4 illustrations. In your opinion, what makes London the perfect location for your first studio? Having my studio located in Carnaby on Kingly Street is phenomenal. It is an area deep in vibrant history and as a designer it is truly inspirational. The location is ideal for a bespoke tailor, as I have access to some of the most luxurious fabric and haberdashery as well as expertise in handcraft at my fingertips. What can our readers expect from a visit to your studio?

For spring/summer, I really wanted to explore print design and layering opposing and tonal accents. There’s a lot of colour for me this time, including plaid prints layered with abstract floral impressions, and faded lamb nappas, organic cottons and tonal lightweight wool blends which run throughout. Bonded tweeds come in reversible jackets, coating and separates.

What can our readers expect from a visit to your studio?

A very relaxed and personalised offering, I hope. I really love working directly with clients in developing the pieces with them, offering design customisation from style, length, detailing, fabric, linings, finishings and fit. For me, luxury respects the conscience of quality and longevity. In my designs I hope a woman can recognise herself, her values and feel at one.

What’s your favourite thing about being a fashion designer?

That every day is different. I am constantly exploring sustainable routes, working with new fabrics and developing new styles. I love designing directly with clients and seeing the pieces evolve to suit their needs and personality, to create a conscious piece which they will wear and love for years to come.

For bespoke appointments and private viewings of the collection, please book an appointment by emailing For further information please visit

For a bespoke consultation or for further enquiries, please contact: or visit

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