Words by Laura Weir Editor at Evening Standard
Photographs by Ben Broomfield RÆBURN x Timberland AW 2019
Christopher Raeburn has been pioneering ethical design credentials for over ten years. We ask what’s next for fashion’s original sustainability warrior.
Thank goodness for Christopher Raeburn, an elegant, 37-year-old firebrand of sustainability activism who has been gently nudging the fashion industry towards doing the right thing for over a decade. In 2009, Raeburn knew what most people didn’t: that our levels of consumption were unsustainable, and that eco-fashion was the future. Cue Raeburn launching his sustainable fashion brand RÆBURN, producing clothing that subscribed to the ethos: Remade, Reduced, Recycled. Now finally, the fashion world has clued in to his smart stance. Fashion giant Timberland was the first to pounce on his know-how, possessing the foresight to bank Raeburn's ethical credentials and make them their own. In 2018, after appointing him as creative director of Timberland, the iconic footwear and apparel brand, a significant part of VF brands alongside Vans, The North Face and Lee, turned over $1.9 billion.
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