greater onus on the farmers producing the bean, even if that means sacrificing some of the barista’s ego. Having the right equipment to maximise the bean's potential is paramount, but Lem is also impressed by the Black Eagle’s sustainability credentials too. He freely acknowledges that the energy wasted in a cafe is sizable: the fact that the heat
Mikael was born in Indonesia and moved to Australia as a teenager to study, it was here, working in a coffee shop in Melbourne, that his barista journey began. Goodbye studies, hello new adventure. Mikael began competing, challenging himself, something he enjoys in sport, but more pertinently, he began winning. He started a coffee consulting company while working directly with coffee bean farmers where he started processing his own beans, so for him, extraction is a key aspect of his craft, but there is something else we discovered when we talked to him too. Ninety per cent of his customers don’t drink espresso: how happy was he when he saw the new PureBrew Filter! In Indonesia the most famous drink is iced coffee -coffee, milk, light brown sugar, and ice cubes- and as for Mikael himself, he drinks more filter coffee than espresso. Mikael agrees that the addition of the PureBrew Filter is an industry game-changer, especially as it has the capacity to produce different genres of perfect filter coffee, at speed, on point, time and time again
Simon hails from Suzhou, a city west of Shanghai in China, and used to work as a fashion magazine editor. When his friends opened a bookstore in his hometown, he took over the running of the small coffee section in the corner and the rest, as they say, is history. Completely self-taught, Simon didn’t even know there was such a thing as the world barista championships until he happened across it one afternoon on the internet. At that moment everything changed, in addition to becoming a world champion, Simon now has a career in coffee, he works directly with coffee bean farmers, but his true calling is imparting his ardour for all things coffee- related through teaching and education. On a more practical level, Simon is obsessed with a coffee machine being able to hold a very stable temperature, with pressure to allow a different extraction profile for each coffee bean. For Simon, the T3 Genius Technology has taken the brewing process to completely new levels, challenging the status quo as we know it.
used during the brewing phase will be recycled is crucial to Lem.
MIKAEL JASIN 2019 & 2020 Indonesia Barista Champion “Coffee is an agent of change, as simple as waking you up in the morning or making someone's day as a barista.”
LEM BUTLER 2006 USA Barista Champion
After college, Lem was working as a musician in North Carolina, he got signed by a major label but walked away when he lost creative control over what he did. To support himself he took a job as a barista where he got roped into helping out a colleague in the world barista competition. The performance aspect of the championship spoke to his inner musician and he instantly knew that this was something he wanted to be a part of. After winning the WBC, Lem started training baristas, but he wanted his focus to be more about letting the bean do the talking, to let the coffee speak for itself by putting a “Competitions push the industry to evolve and puts you in the evolutionary process of the industry”
SIMON SUN China Barista Champion 2019
“I USE A COFFEE MACHINE AS A TOOL TO DELIVER POTENTIAL OUT OF THE BEAN." Mikael Jasin
“I think the coffee world is like a universe, different varieties of coffee like stars in the sky. Endless.”
044 BLACK EAGLE MAVERICK
BLACK EAGLE MAVERICK 045
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