Ethos Webinar: Facebook for Agents

Cost vs. Quality Conversion rates vary

25

greatly depending on the level of granularity with targeting

20

15

Quality

10

Bidding on a broader audience may cost less but the quality may be lower Knowing your funnel and optimizing for the unit economics that make sense for your business will help you succeed with Facebook Ads

5

0

1

25

50

75

100

Cost

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