Far from being a mere functional pause, sleep reconnects us to our deep nature...
– Marie Pugliese Business Developer
S ome nights change everything. Carolyn Aronson, the American entrepreneur, knows just how that feels; at the Hôtel Bvlgari, waking up after their first ever night on an Elite bed, the world turned upside down for her and her husband, as if it was meant to be. Since 1895, our Maison has upheld this conviction by handcrafting beds from natural materials, designed to provide deep, restorative and lasting sleep. Expertise that has been passed down from generation to generation. Today, as we open our twentieth boutique and our mattresses support elite athletes, such as Caroline Ulrich and the Tudor Pro Cycling team, this promise is more alive than ever. It is during deep sleep that the body repairs its tissues, the brain eliminates its toxins, consolidates memory and gets ready for the next day. Dr Olivier de Ladoucette, a specialist in psychiatry and gerontology, and founding president of the French Alzheimer's Research Foundation (Fondation Recherche Alzheimer France), reminds us that getting a good night’s sleep is an act of resistance against decline.
The philosopher Sara Protasi adds a dimension that science cannot yet measure: the simplest night-time rituals – a neatly made bed, the fragrance of fresh linen, the softening of light – hold quiet pleasures we often experience without noticing. Far from being a mere functional pause, sleep reconnects us to our deep nature: instinctive, vulnerable and profoundly human. Her words remind me of my childhood and naturally take me back to my father, François Pugliese, whose unconditional commitment to Maison Elite over the past twenty years, marked by remarkable expertise and dedication, I would like to honour here.
ELITENESS 2026 | Editorial
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