DS Smith Introduces ‘Circular Design’ Principles To Eliminate Waste
As pandemic-induced online shopping has boosted demand for boxes, Atlanta, Georgia based DS Smith launched its Circular Design Principles, citing company research that shows better packaging design could save the industry $46 billion a year in logistics costs globally. New research reveals that consumers are carefully considering com-
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pany sustainability practices before purchasing, especial- ly when it comes to wasted space. Nearly all consumers (93 percent) reported they have received packages with wasted space, and nearly three-fourths (73 percent) have received packages that were twice the size or more needed. All this wasted space has left a “bad taste” in consumer’s minds and wal- lets, as 54 percent reported they would think twice before ordering again from a compa- ny that had excessive space in their packaging. DS Smith developed the design principles in collab- oration with the non-profit
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Ellen MacArthur Foundation, a global organization that promotes a cir- cular economy to reduce consumption, waste and pollution by keeping products in use. The new program helps guide companies in designing reuse and recyclability into packaging. DS Smith recently marked its first successful year of collaboration with the Foundation, and in its second year will be working on a series of activities to further its circular econ- omy agenda including innovation and circular design projects, training and development of its teams and engagement in its communities. According to a survey of executives by Forbes Insights and DS Smith, eliminating empty space in packaging can produce big benefits for busi- nesses that ship goods, from scoring big savings to gaining an advan- tage over its competition – while reducing its environmental impact. About 60 percent of those surveyed estimate more than a quarter of their e-commerce packaging is empty space, from misshaped delivery boxes to partially filled international shipping containers. DS Smith said that based on its proprietary research, cutting those unnecessary logis- tics costs would result in $46 billion a year in potential savings for the industry worldwide. “Sustainability is at the core of every business decision we make, and the issue of wasted space has been a pain point for many years and a key reason we developed our Circular Design Principles,” said Mark Ushpol, Managing Director of Packaging at DS Smith. “We see design as one of the essential elements of the circular economy and look at pack- aging through the lens of imagining not only the impact of design on the end user, but also the impact that design has across all stakeholders, from creation of the product to its final destination.”
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August 24, 2020
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