DS Smith Introduces (CONT’D FROM PAGE 14)
in boxes for stacking in delivery vehicles. 4. Keep packaging materials in use – Quality, durability and recyclability are key to keeping packaging products and materials in use for as long as possible. This means maximizing the use of the fibers and recognizing the value beyond the primary function. 5. Find a better way – Challenging ourselves and our customers to develop circular packaging solutions. “Everything is designed - from the clothes we wear, to the food we eat, and the buildings we live in,” said Joe Iles, Circular Design Program Lead at Ellen MacArthur Founda- tion. “Considering the principles of the circular economy at the design stage can have a huge influence over how such items are produced, used, and what happens to them after use. Strategic Partners like DS Smith have the ability to make change happen faster by mobilizing its large inter- nal design community and influencing its customers, many of which are global brands. And what’s more, the company will also inspire many other businesses and designers worldwide.”
He said DS Smith’s Circular Design Principles provide wide-ranging support for its customers and other mem- bers of the packaging industry in their transition to a circu- lar economy that’s rooted in smart packaging and logistics initiatives. The five principles are: 1. Protect brands and products – Designers must en- sure the packaging protects products and all the resourc- es invested in them. Damaged products from poor pack- aging have an economic and environmental impact. 2. Use no more materials than necessary – Optimizing the use of packaging materials saves resources and re- duces waste. 3. Design for supply cycle efficiency – Developing an end-to-end approach that considers every step of the way, including storage and warehouse optimization, customers’ factories, packaging lines and the layout of products with-
Consumers are doing their part with pack- aging end-use, 80 percent either recycle or reuse boxes they receive their purchases in. E-commerce, which has spiked amid the coronavirus pandemic, is a major contribu- tor to the empty space design problem. DS Smith research found that on average, emp- ty space ranged from 18 percent for clothing and footwear to 64 percent for glassware. In another example, DS Smith research determined that shipping containers sailing from Asia are 24 percent empty and cutting that empty space could save 122 million tons of carbon dioxide from being emitted into the atmosphere each year. Ushpol said DS Smith – which recently expanded operations and now has 16 man- ufacturing, paper and recycling facilities in North America – has been working closely with customers to deliver optimized packag- ing solutions, thanks to the Circular Design Principles. “Nearly two-thirds of consumers report they consider company sustainability efforts before making a purchase. By utilizing our new design principles, businesses can help drive the circular economy while gaining sub- stantial financial savings, improved sustain- ability, and a better customer experience for all,” he said. Over the past 80 years DS Smith has grown dramatically, as have its services. To- day, the company operates in more than 34 countries and employs around 30,000 peo- ple, whose skills and knowledge provide its customers with strategic support across their entire packaging Supply Cycle.
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August 24, 2020
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