Custom Packaging’s Journey (CONT’D FROM PAGE 1 )
She has worked at Custom Packaging for 20 years and her knowledge of printing and graphics is extensive. “Because of my experience I knew it wasn’t going to be just a push of a button to run the printer,” she says. “I wanted to be prepared as much as possible and tried to ask Barberán the right questions so we could be ready.” Custom Packaging’s product mix includes brown box and high-end graphics packaging and displays produced on five-, three- and two-color rotary die cutters, four flexo
lines, and an Automatan A+ label laminator. An ink kitch- en was installed eight years ago by BCM Inks. While evaluating digital printing technology Shelton came across G7 print stan- dards. Developed by Ideal- liance, G7 stands for gray- scale plus seven colors and
is used for visually accurate color reproduction by placing emphasis on matching grayscale colorimetric measure- ments between processes. Shelton attended Idealliance’s G7 training course and six months before the Jetmaster was installed became a G7 Expert, one of only eight in the state of Tennessee when she received certification in August 2017. She also worked with Juan Martorell of ColorInLab Color Consult- ing S.L., as well as Barberán to achieve G7 Certification on Custom Packaging’s digital printer, the first installation to do so. “No one had achieved G7 Master Qualification for the Barberán when I inquired about it,” she says. “Since it
is a high-quality CMYKOV printer and I had seen what it was capable of printing in terms of color, I knew G7 was possible.” After his experience working with Custom Packaging, Martorell has since become a G7 Expert and has helped corrugated manufacturers become certified. “Custom Packaging was the first one, and they have successfully renewed their certification since they received it on Jan. 31, 2019,” he says. “Nowadays there are 11 more Barberán
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August 24, 2020
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