PPC: Folding Carton Industry Sees Emergence Of Virtual Press Checks Press checks are a critical component of the paperboard packaging manufacturing process where customers re- view the printing, design, coloring, text, etc., before giving final production approval. Before COVID-19, this process was handled in person, with a member of the customer’s team traveling to the manufacturing facility. However, in light of the pandem- ic, our industry has seen the emergence of virtual press checks. To share the challenges and opportunities with this new process, we reached out to PPC member Hilda Murray, Executive Vice President and Owner of TPC Print- ing & Packaging. Whether you’re running a basic package or an intri- cate design for a high-end client, succeeding in a virtual cases, we are performing actual press production to test out intricate graphics or those that require special de- co-like glitter. Most of the packages we produce are pretty complex and we have comps from comp houses that are used to prep our files and produce color-accurate proofs on the actual substrate prior to production. The key has been much better preparation, planning, and approvals.” By adding more quality assurance tests or a series of pre-approvals, manufacturers may save time and prob- lems down the line, especially when it comes to the day of the virtual press check. “For the actual press check, we establish the date and exchange photographs of the press sheets along with the targets submitted. We allow one adjustment, then we run. It has been proven to improve our efficiency. Obviously, it saves the client travel time and expense,” says Murray. Murray has internal reps on hand to provide photos and/or videos of the press run in real time. Ongoing com- munication throughout the day is key and press sheets are sent out for further alignment, not approval. Abiding by these new behaviors actually allows for more safety for your team and clients. Handling this pro- cess online means that you can keep unapproved people out of your working environment. It also means that you can spend your time and energies elsewhere instead of preparing for and sanitizing after pre-approved outside guests enter your premises. Murray’s team has found six takeaways that can work for everyone. CONTINUED ON PAGE 38 space means staying prepared and doing your due diligence. In fact, before the actual press check, Murray’s team takes the customer through a pre-approval process: “Now, we are doing a lot more pre-approvals for color matching and coatings,” she says. “In some Hilda Murray
Board Converting NEWS INTERNET DIRECTORY
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August 24, 2020
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