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HOW THESE RUNGS STACK (WHY THIS WINS) Welcome makes the first step easy and opens a second channel without pressure. Engage makes every touch
worthwhile, even when there’s no transaction on the table
Show Proof lowers risk because their peers do the talking. Make It Personal creates belonging and peak moments people remember.
Run this and you’ll feel the shift. You become the familiar, safe choice — the “popular kid” of your market. In a world of unlimited options, that familiarity bends price sensitivity, shortens decisions, and turns great clients into fans who stick and introduce you to their friends.
THINK SMALL, USEFUL, OR ENTERTAINING TOUCHES THAT MAKE THEM GLAD YOU SHOWED UP — EVEN WHEN THEY’RE NOT BUYING TODAY.
the pack. You have to stop chasing shiny objects and the next magic lead generation tool. Instead of doing those things, focus on relationships, adding value, helping others, showing how much you care, and setting yourself apart as not the best option. Because of your relationship, you’re the only option. This is the framework that can do just that. If you’re ready to incorporate these tactics into your business and become omnipresent using the 7-11-4 framework and the relationship framework, scan the QR code or head to NewsletterPro.com and schedule a call. Let’s jump on the phone and
THE PATH LESS TRAVELED I’ve built a career on taking the path less traveled. As entrepreneurs, we all have that in common. Where I see entrepreneurs make mistakes, though, is trying to conform to how everyone else does it after becoming entrepreneurs. It is 100% understandable. When you’re first starting out, being an entrepreneur is new and scary. At least it was for me. Following the pack will keep you stuck somewhere in the middle of the road. If you really want to achieve your long-term business goals and have or amplify the life you’ve dreamed of, you have to break away from
make a plan that works for your unique situation and business.
–Shaun
www.newsletterpro.com Building Relationships to Help Small Businesses Succeed. 4
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