22409 - SCTE Broadband - Aug2025 COMPLETE v1

TECHNICAL

developing home video services for delivery over 5G. The paper explores topics such as: n Why the entire streaming video ecosystem needs a controllable, reliable and repeatable method for evaluating and assuring video quality.

This paper discusses how providers, network operators and manufacturers of smart TVs, streaming players, residential gateways and mobile devices can assess their IP video services’ QoE. It’s geared toward incumbent vMVPD and SVOD providers, as well as new and prospective market entrants such as mobile operators

n The four primary methods for measuring video quality.

n Why the combination of artificial intelligence (AI) and a unique non-

reference algorithm is the best way to understand QoE for live content, such as sports, news and live events.

What is this Streaming Viewer Experiencing?

If you’re a virtual multichannel video programming distributor (vMVPD) or a subscription video on demand (SVOD) provider, you might choose D. And you could be right.

SEPTEMBER 2025 Volume 47 No.3

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