INDUSTRY News
subscriber engagement and grow the experiences we offer, CommandIQ is essential.” In late 2024, Calix expanded CommandIQ support to more than 160 third-party gateway models—enabling BSPs to deliver personalised, branded mobile apps for a consistent, high-quality subscriber experience at scale, regardless of the network hardware in use. “We have now made our subscriber- facing app so compelling that subscribers will want to engage with it regularly,” said Michael Weening, president and chief executive officer at Calix. “In the AI era, we will continue to add new capabilities to make it even more powerful. As we prepare to launch the third generation of the Calix Broadband Platform later this year, we have timed these CommandIQ updates to set our customers up to win now. With the latest version of the app, they can elevate engagement across their service and marketing teams while growing revenue with cross-sell and upsell opportunities. All that value flows through the app—helping them cut through the noise and put their brand at the centre of the home broadband experience.”
Subscribers today expect effortless experiences, responsive support and personalisation across every interaction— from onboarding to troubleshooting. This means ISPs must deliver smarter, more secure residential Wi-Fi experiences. The CommandIQ app is a direct engagement channel that enables subscribers to manage their smart homes and control their digital lives—monitoring everything from cybersecurity to kids’ online time. Broadband providers that offer a branded app can leverage it as a powerful growth engine as they evolve into broadband experience providers (BXPs), capable of serving every internet need in their community. To encourage frequent engagement with a BSP’s brand, the third generation of the CommandIQ app will offer: n Promotion and announcement tiles to drive cross-sell and upsell opportunities. Upcoming CommandIQ enhancements will enable BSPs to actively engage with subscribers by posting banners and messages directly on the app’s home screen, cutting through the noise and ensuring important communications reach subscribers effectively.
n A redesigned UI that offers subscribers seamless self-installation, built-in cybersecurity, and easy access to billing, support, and managed services. The new UI for CommandIQ will provide subscribers with a centralised command centre to access billing, support, promotions, announcements, and SmartHome managed services. Built- in cybersecurity, parental controls, Calix GigaSpire® self-installation and self-upgrade, and optimisation tools put subscribers in control—reducing support calls and truck rolls. “Ease of use and personalisation create better experiences—for both marketers and subscribers,” said Bonnie Baty, marketing and services manager at Sprout Fiber Internet, a division of Cullman Electric Cooperative. “The redesigned CommandIQ app will make it easier for us to stay connected with subscribers in a more personalised and effective way. At the same time, the streamlined user interface empowers subscribers to manage their own experiences with features like the quick links carousel for billing and support and enhanced smart home device management. As we prepare to deepen
www.calix.com
STL Announce new data centre solutions
ideal for data centres. STL Celesta, high- density IBR technology, offers a high- capacity, low-latency solution for scalable, future-ready deployments for inter-data centre connectivity. “The future of data centres lies in architectures that balance scale, speed and sustainability,” said Rahul Puri, CEO, Optical Networking Business, STL. “In today’s AI-driven era, Data Centre solutions aren’t just about moving data— they’re about enabling intelligence at scale. At STL, we recognise that every data centre has unique requirements. We therefore pair our cutting-edge solutions with bespoke design services, ensuring each deployment meets every unique requirement and is on time. Together, we’re not just building infrastructure; we’re architecting the backbone for tomorrow’s digital economy.”
for lower network latencies, rising network speeds and density requirements, as well as sustainability mandates. With this launch, STL bridges this gap by bringing to the core its 30+ years leadership in Optical network connectivity. STL’s data centre products are designed, manufactured and tested in a state-of- the-art manufacturing facility, meeting international standards. STL’s solutions are fully compliant with ANSI/TIA-942, TIA-568 and ISO 11801 standards and backed by a 25-year performance warranty, ensuring reliability. The STL Data Centre solution includes high-performance fibre and copper cabling solutions designed for modern buildings, campuses and data centres. Copper systems ensure reliable data, security and AV connectivity, while the riser and campus fibre cabling support high-speed, low-latency networking for smart infrastructure. Pre-terminated multi- fibre systems with LC/MPO connectors provide scalable, space-efficient solutions
Corporate member and leading optical and digital solutions company STL announced in June the launch of a new generation of Data Centre solutions, ranging from cabling to end-to-end connectivity offerings, all designed to power the demands of AI-driven data centre infrastructure. This new-age solution is engineered to meet the exact requirements of hyperscalers, colocation players, enterprises and telecom service providers to build agile, scalable and sustainable Data Centre infrastructure. With the global data centre market projected to reach USD 517 billion by 2030 (growing at a CAGR: 10.5% from 2021-2030), legacy infrastructure cabling systems are buckling under the demands
https://stl.tech/
SEPTEMBER 2025 Volume 47 No.3
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