The result is a must-visit destination where experimentation meets application, and where industry-wide collaboration is pushing media technology forward.
This year’s showfloor brings together the full value chain of media and entertainment – from cloud-native infrastructure, cameras and content delivery, to immersive tech, sustainability solutions and streaming innovation. Attendees from more than 170 countries are exploring a vibrant mix of breakthrough technologies, practical solutions and hands-on demonstrations from global giants and emerging players alike. IBC2025 showcases where the media world is heading – and how companies and individuals can unlock their next opportunity today. Future Tech in Hall 14: From Innovation to Impact This year marks the debut of Future Tech, a new destination in Hall 14 that brings IBC’s latest innovations to life – from AI and virtual production to ultra-low latency connectivity and the next generation of media talent. Attendees can explore demos, panel sessions and hands-on workshops across dedicated stages and all-new features – each designed to translate innovation into real action.
The Accelerator Media Innovation Programme
Now firmly established as one of the industry’s leading collaborative R&D frameworks, you can find the Accelerator Zone in hall 14. This year’s cohort includes projects tackling ultra-low latency streaming at scale, AI assistance in live production environments, content authentication via C2PA, and cloud orchestration for remote workflows. Other PoCs explore agentic AI, generative content frameworks, and sustainability in live cloud streaming, including the next phase of the hugely successful ECOFLOW initiative. These projects are presented live on the showfloor, offering a unique opportunity for visitors to explore cutting-edge ideas with the teams behind them. Participants include tech leaders from some of the industry’s biggest brands, including the BBC, Comcast, Globo, Google, OBS, ITV, AP and many more – all united by a shared commitment to solving practical problems through collaborative innovation.
Headline features include:
n The Accelerator Zone – Featuring nine live Proof-of-Concept (PoC) projects developed by leading media companies and technology innovators working together to solve real-world pain points. n The IBC Hackfest x Google Cloud – A high-intensity, two-day hackathon uniting 250+ developers, creatives and engineers using Gemini AI to address critical media challenges. n The AI Penalty Challenge – An interactive showcase highlighting the role of AI in real-time decision-making and performance analytics in sport. n 100 Years of Television – A curated installation celebrating broadcast media milestones and looking ahead to the technologies shaping the next century.
SEPTEMBER 2025 Volume 47 No.3
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