FROM THE INDUSTRY
How Google Tried to Solve Programmatic Advertising’s Dirty Secrets Excerpted from Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance (Amplify, 2025) All rights reserved. © Former Google executive Ari Paparo lifts the lid on the murky world of online advertising in his explosive new book, Yield. In this exclusive excerpt for Broadband Journal, Paparo reveals how power, profit, and opaque algorithms shaped the digital ad empire.
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SEPTEMBER 2025 Volume 47 No.3
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