FROM THE INDUSTRY
Marketing: The Technetix Fibre Van How did you come up with this idea?
Roadshows had been on our radar for some time. We exhibit at many industry events; and we are always looking to try something new to reach more potential customers. We’ve always believed in the value of face-to-face marketing, particularly when it comes to demonstrating our fibre solutions. The van gives us the opportunity to highlight how we can tailor our products to customer’s needs. Working with our Chief Sales Officer, Europe, Phil Scott, we explored a variety of options and quickly saw that a branded demo van would tick all the right boxes. The concept offers a flexible, mobile format to connect directly with customers, deliver live product demonstrations, and build relationships across multiple European markets. After months of careful planning and coordination between our marketing, sales, and product teams, the van set off on a six-month tour across Europe. So far, it has travelled across Spain, Portugal, the Netherlands, Germany, and the UK, with upcoming stops planned for Eastern Europe. The van has become more than just a vehicle, it’s a mobile showroom, a conversation starter, and a symbol of Technetix’ customer-first approach. Tell me how this marketing initiative has worked - have you seen an uptick in leads? The fibre van has been a great success. Feedback from customers has been overwhelmingly positive, particularly around the opportunity for in-person product demonstrations and personalised consultations directly on their doorstep. This has helped build trust, strengthen relationships, and increase our brand visibility and differentiation. And of course, the coffee, goodie bags and sweet treats onboard have added a welcoming touch!
Melanie Pullan, Group Marketing Manager
Sustainability
What sustainability achievements are you most proud of at Technetix?
We believe that innovation and collaboration is key to sustainability. Broadband networks today are faced with the complex challenges of growing data demands, legacy infrastructure, climate change, resource scarcity, and opaque supply chains. We offer our customers solutions that deliver operational and energy efficiency whilst also taking a proactive stance on environmental and social issues in the value chain. By the end of 2024 we were proud to have removed over 35 tons of plastic from our packaging, cut our Scope 1 and 2 emissions by 60%, and conducted sustainability assessments for 89% of our suppliers. We also advanced innovative solutions—including smart amplifiers, faceplate-only tap upgrades, fibre actives, and optimized power systems— that drive meaningful reductions in emissions and waste. This year, with our revolutionary ASPX, we aim to demonstrate double-digit percentage energy consumption reduction in operating networks across 3 regions. We are also targeting the full footprint of our products, using product lifecyle assessment (LCA) to guide sustainable design principles, from cradle to grave.”
Anna Burns, Group Operational Excellence & Sustainability Director
SEPTEMBER 2025 Volume 47 No.3
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