PEST Analysis In a PEST analysis, individuals brainstorm the “big picture” characteristics of the organization’s external environment (this could be a community, region, country, etc.) and from this, draw conclusions about significant forces of change operating within it.This exercise provided the Strategic Planning Team with a context for more detailed planning. Similar to a SWOT, the PEST Analysis allowed us to look at the “big picture” factors that might influence our strategic decisions. Below are the Political, Economic, Socio-cultural, and Technology issues that were identified by the Strategic Planning Team as having an impact on Northeast Mississippi Health Care.
Political
• Gun control as public health issue • Medicaid expansion
• New Mayor • Medical marijuana • Highly divided by politics
Economic • Workforce issues • Childcare availability & expense • Wages vs Cost of Living • Global view- famine?
• Supply chain issues • Dependance on one manufacturer • Gas prices • Potential recession
Analysis PEST
Socio-Cultural
• Day to day
• Serve rural and urban mix • “Poor people are poor people” • Grandparents as parents • Growing Hispanic population
perspective vs long term survival • Increasing addiction • Social justice awareness • Generational gaps
Technology
• Broadband access • Immunization registry • Societal need for “instant results”
• Social media impact • Online check-in • Isolating to older populations • Data analysis/reporting
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