Herrman & Herrman July 2019

JUly 2019

www.herrmanandherrman.com • 844.567.6399 1201 3rd St, Corpus Christi, TX 78404 • 4121 N 23rd St, McAllen, TX 78504 855 E. Harrison st, brownsville, tx 78520 • 8122 Datapoint Dr. Suite 816 San antonio, TX 78229

Getting the Most Out of Mastermind Groups

I headed up to Jackson Hole, Wyoming, for a small marketing conference. It was a mastermind group with other lawyers from the country. I try to get together with other lawyers about three times a year — in this case, this gathering was for PILMMA, or the Personal Injury Lawyers Marketing and Management Association.

Mastermind groups are great for business owners, professionals, or really anyone looking to broaden their perspective on business. Maybe you have a big idea, but no one to talk about that idea with. Being a part of a mastermind group puts you in a position to ask questions and get insight as well as contribute your own thoughts. It’s very collaborative. When it comes down to it, mastermind groups are about finding others who have similar goals and ideas as you. It’s also important to get together with folks who have experience, insight, and a drive to grow and improve. If you’re interested in joining a mastermind group, the internet is a great resource to find groups near you. They’re all over Texas and around the country, so it’s possible to find the group that makes the most sense for you, whether you’re a professional or just finding your passion. There’s a mastermind group for everyone, and when you find the group for you, you put yourself on a great path of success. Here in the office, we recently hired a new Herrman & Herrman brand ambassador, Eric Holguin. He’ll be out and about collaborating with various businesses in the community. He’ll be driving all over South Texas, so if you see someone driving a Herrman & Herrman-branded vehicle, there’s a good chance that’s Eric getting out and spreading the word.

It’s a chance to talk shop about what’s working and what’s not. This

year, we talked a lot about online marketing, including how law firms should utilize websites such as Facebook, Google, and YouTube.

We also talked about OTT advertising, or over-the-top advertising. This is advertising over streaming services like Hulu, Amazon Video, Sling TV, and so on. With so many people cutting cable and switching to streaming, it brings up an interesting question about advertising. In the past, we could advertise on TV and cable like any business, but now we have to rethink how we advertise as consumers cut cable and start streaming their shows. Of course, mastermind groups aren’t just to talk about marketing, though that was our main theme. It’s a place to sit down with like-minded individuals and share ideas, discuss challenges, and brainstorm. You get to hear what other people are thinking and going through, and, at the end of the day, you leave the meeting with a greater perspective on business and life in general.

I hope you are having a great summer with plenty of barbecues. Have fun and stay safe out there!

–Gregory Herrman

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