1- CIRCULARITY TO REDUCE BRAND IMPACTS The third principle of circular economy is to regenerate nature. Yet circularity is essential but not sufficient for regeneration. A circular economy makes use of various strategies such as reducing, reusing and recycling that together eliminate waste, lower material and resource consumption and reduce greenhouse gas emissions. To be regenerative the process needs to go beyond restauration with multiple - integrated - holistic - positive contributions (climate AND biodiversity, soils AND water, nature AND humans, overall well being / health of living beings).
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