THE FUTURE OF FASHION IS REGENERATIVE BY DESIGN. Stella Mc Cartney believe’s that the future of fashion is circular – it will be restorative and regenerative by design and the clothes we love never end up as waste. For biological materials, such as cotton, cellulose and wool, to meet the standards of the circular economy, they not only need to be produced in a way that they can safely become soil nutrients (i.e. green chemistry), but also need to be farmed in a regenerative way. Source
We believe that a modern business is one that benefits the economy, society and the environment. We strive to make this happen by using innovative materials, promoting restorative farming practices and designing products that are made to last.
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