The principles of regeneration
2- PRODUCTS CLAIMING REDUCED CARBON EMISSIONS Regenerative agriculture improves the soil's capacity to sequester carbon from atmosphere. Some brands are on a carbon mission to reduce emissions. Among those some aim for net zero by 2030. Since for clothing and food brands 70% of emissions come from farming, new farming methods are the solution. Regenerative to the general public is a romantic notion. But carbon is real.
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