Jean-Emmanuel Hay: Jean-Louis Baroux, airlines are not known for being great communicators. Is this just an impression or a reality? Jean-Louis Baroux: Air transport allows people to be transported from one place to another so that they can meet and exchange ideas. Paradoxically, airlines don’t know how to say this. Their communication often boils down to a question of price, which I find distressing. Jean-Emmanuel Hay: Yes, it’s completely contradictory: being a major player in global communication and not trying to make it known. Jean-Louis Baroux: I’m always surprised to see that major airlines such as British Airways, Air France and Delta don’t communicate about the essential: the fact that they transport passengers from one country to another, from one city to another, ensuring their safety, satisfaction and quality of
experience. Instead, they simply say: ‘Fly with us, we’re cheaper.’ It’s very poor communication, and it pains me. Furthermore, when air transport is attacked by environmental activists, it fails to defend itself properly and is surprised that people are angry with
Historically, in the 1930s, aviation was used primarily to transport mail, not passengers. But it was a dream era, when the world’s major cities were beginning to be connected quickly. Today, aviation is no longer capable of conveying this dreamlike dimension.
“AIR TRANSPORT IS IN ITSELF A FORMIDABLE MEANS OF COMMUMICATION”
Jean-Emmanuel Hay: Could it be because, for those involved in the sector, this obvious fact (enabling people to meet up) is taken for granted? The priority objective would then have become to fill planes, at the cost of trade wars. . Jean-Louis Baroux: That is indeed possible. Given the mechanical
it. This is striking, especially when you consider how much it drives the economy and often guarantees world peace. Jean-Emmanuel Hay: Isn’t this behaviour linked to the very history of aviation?
Jean-Louis Baroux: No, not at all.
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BORN TO BE A BIRD BY CLASS & RELAX
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