Win them to Christ!
Reading time two minutes
Should a Christian Magazine Carry
ADVERTISING ? by Lloyd Ham ill, Managing Editor
ful ads in Ladies Home Journal. And most men carefully read the ads in Popular Science. Why? Well, for one thing the ads are often even more attractive than the editorial portion of the magazine, and sec ondly the ads are helpful. Can’t the same hold true for Christian advertising? As you look at the ads in this issue of T he K ing ’ s B usiness remember each ad is helping to pay the bill for getting the gospel out in printed form. Then remember these same ads are telling about a service or a product to help you in your Christian living and witness or they are telling about a ministry that needs your prayer ful support. Maybe sometimes the ads are not so attractive. Christians for some reason have always been reluctant to spend money to present the gos pel of our Saviour in an attractive way. But today more and more Christian organizations are hiring trained advertising agencies to pre pare their ads. We think this is a good trend. Whenever you see an attractive ad in a Christian maga zine why not take time to write to the company and tell them you thought their ad was attractive. Do it! And pretty soon more of the ads in our Christian magazines will be attractive as well as helpful. And then go out of your way to patronize those concerns who do ad vertise in Christian magazines.
Do advertisements in a Christian magazine serve a helpful purpose or are they merely irritating in truders that gobble up precious space that could otherwise be given to spiritual articles? This is a good question. And like most good questions there is no simple answer. On the surface there are some mighty sound arguments on both sides of the question. But when we examine the basic facts the evidence is pretty heavy in favor of advertis ing. Here’s the reasoning behind this statement. To put it bluntly it costs a whop ping sum of money to print a maga zine nowadays. A $3 a year sub scription charge covers only a frac tion of the cost of producing a magazine like T he K ing ’ s B usi ness . The deficit must come from donations or advertising or both. But a few folks object to advertisements because they take up so much space. Currently we are carrying about 35% advertising which means our readers get more than 30 solid pages of editorial material each month. It’s pretty difficult for the average person to thoroughly read more than 30 pages in any one magazine each month. Very few readers complain about ads in a secular magazine. Or the daily newspaper. Most housewives are highly interested in the beauti
C h rist-cen te red Vacation B ib le School lessons to help guide young hearts to Christ. New Pioneer’s Guide gives daily minute- by-minute plans for correlating all VBS activities. Teachers’ and Pupils’ Books printed in full color, teach Bible truths to all ages. Pre-school and Primary pupils’ books pre-cut. Lesson-Correlated Visual Aid Packet for each department. Inviting and color ful—create greater interest and retention. Accessories and Advertising including new decorations packet and contest —all correlated to the one theme.
A t Christian Bookstores or use the coupon
r -G O S P E L LIGHT PRESS—i I Glendale 5, California, or Mound, Minnesota I | Dept. KB47 j Please send m e. I Q One “ Pioneering with Christ” S a m ple K it j @ $2.50 I □ One “ P ioneer L eader ’ s G uide ” — only 454 each 1 □ FREE illustrated descriptive brochure I Name_________________________________________________ I 1 Street_________________________________________________ 1 I City______________________ Zone____ State------------- | ■ Church ________________________________________________ I I Check one: I □ Pastor □ Supt. □Teacher □ Worker □ Other
X he most scarce, rare and precious thing in the world today is not uranium, electronic know-how or even correct theology. It is Christian character. Possibly there is no where on earth where the shining jewel of holy character is so valuable as on the mission field. Certainly there is nothing that veteran missionaries so anxiously look for in the new recruits as they come out, as the simple Chris tian virtues. They are by far the most powerful witness to the truth of the gospel that we have. — Elizabeth W . Strachan, Latin American Mission
THE KING'S BUSINESS
10
Made with FlippingBook - Online Brochure Maker