ways relied on their ability to connect with consumers directly through retail channels. The circular economy will continue to be at the heart packaging producers heading into the future.However, DS Smith’s research suggests there is low awareness of the term ‘circular packaging’ in most markets, while ‘reusable packaging’ is much more familiar. Brands and retailers must become more circular to drive awareness, according to DS Smith. Consumers need to understand more what circular packaging can be, in practice. Alu-Lids Purchases MPS Flexo Press Alu-Lids, a provider of aluminium lids for the larg- est cosmetic companies in Poland, purchased a fully automated MPS EFA 430 flexo press. Also purchased was the MPS Performance Program to ensure long- term efficiencies and productivity from their press and operators.Together with MPS’ new representative Reprograf-Grafikus in Poland, MPS Regional Sales Di- rector Anton Zhukov presented Alu-Lids the features of the EFA 430 flexo press that could elevate their pro- duction such as special aluminum packaging.
Consumer Attitudes (Cont’d from Page 9)
BestBrightHalfHOUSEtwo.qxp_Layout 1 9/12/18 4:28 PM Page 1 A huge hurdle in educating the public is that con- sumers are spending massively less time in stores per- sonally perusing the shelves. Sixty-eight percent of consumers how say they ‘try to spend as little time in-store as possible,’ since the pandemic began. This poses a formidable challenge to brands that have al- Clarity Of Information The location and clarity of packaging information (materials and recyclability) is also important, with 38 percent looking for such information in-store, and 53 percent saying they would look for this information on the products themselves. But with nine out of ten consumers believing that Covid can live indefinitely on packaging materials, brands are presented with a huge shift in how con- sumers will interact with their products. Another huge opportunity exists for packaging pro- ducers who still allow consumers some ownership of the type of packaging they receive when ordering online. Since the onset of the Covid pandemic, 64 percent of people say they are prepared to shop elsewhere if this means less packaging.
The Best And The Brightest Are Waiting To Hear From YOU
An ad in Flexo Market News is a direct sales meeting with thousands of Presidents, Owners, VPs and General Managers of flexo operations — the key people who make decisions on equipment purchases.
Greg Kishbaugh 317-306-1060 flexo@nvpublications.com Robyn Smith 910-553-4055 rsmith@nvpublications.com
Flexo Market News March 1, 2021 11
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