Consumer Attitudes (Cont’d from Page 5)
‘the minimum amount of packaging’ is important (with higher than average scores seen across the UK, Germa- ny and Belgium). This is followed by 41 percent stating ‘packaged in recyclable materials’ is important. Concern about the general amount of packaging is a concern that does not seem to be fading, with a third of respondents expecting the amount of packaging will still be important after the Covid-19 pandemic. Sixty-four percent of Europeans reported having shopped more online during the Covid-19 pandem- ic,with 89 percent saying they intended to shop as much online or even more after European lockdowns. This increase is supported by data from Local Author- ities in the UK showing household recycling has risen 50 percent since the Covid -19 pandemic lockdowns began and across Europe household recycling levels are set to reach new heights. Shopping online, which often entails increased pack- aging, rewards consumers with convenience but often leaves them feeling remorseful over the lack of sustain- ability. Forty-three percent consumers feel guilty about ordering items online, which then arrive with either too much or unsustainable packaging. Although the public backlash continues, data sug- gests that consumers may not see the elimination of
plastic packaging as the solution as much as the re- duction of the material. DS Smith sees its position not so much as removing all plastic but on removing all ‘unnecessary’plastic,which tracks very closely to what all packaging producers should be attempting with all substrates and materials. Since the COVID-19 pandemic it has become more important to 40 percent of all adults that the prod-
(Cont’d on Page 9)
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Flexo Market News March 1, 2021 7
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