FMN | March 1st, 2021

Consumer Attitudes (Cont’d from Page 7)

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ucts that they buy are ‘produced in my country’— the greatest increase in importance over all other pack- aging considerations. Forty-eight percent of all people surveyed feel that ‘produced in my country’ will con- tinue to be more important in the future. The impor- tance of ‘local’ is particularly high in Italy, France, Spain, Germany, Finland, Sweden and Denmark.

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The attraction of locally sourced products to con- sumers, combined with more commercial and logis- tical supply and demand challenges due to the Covid -19 pandemic, may result in more local supply chains and significant changes to their packaging perfor- mance needs. While sustainability remains a huge concern, Covid has dramatically increased how consumers feel about hygiene in packaging. The importance of products ‘packaged in hygienic packaging’ increased and almost half (45 percent) say they now prioritize hygiene over sustainability. Manufacturers and retailers will therefore need to balance sustainability and hygiene in current and fu- ture product development and promotion. The opportunity to educate the public about hy- giene and packaging presents itself as another huge opportunity. Between one third and two thirds of people in every market say they have purchased on- line more frequently during the Covid-19 pandemic. Forty-eight percent have experienced what they call ‘unsustainable packaging,’ in which — unlike in retail — consumers receive packaging that the consumer re- ceives over which they have no control due to online ordering.This adds to the feelings of guilt, mentioned earlier, that many consumers feel. (Cont’d on Page 11)

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