GRACIE FARQUHAR (Iota Omega-Ole Miss) SENIOR SOCIAL MEDIA STRATEGIST AT BUSTLE Social media isn’t just a place for connection — it can launch careers. At the University of Mississippi, Gracie Farquhar (Iota Omega-Ole Miss) learned this firsthand. During her senior year, Gracie began an internship remotely from her chapter house in Oxford, Mississippi. She landed a gig with Bustle, a premier media outlet for young women. When she wasn’t logging into Zoom classes (pandemic days — remember that?) or studying for exams, Gracie was hard at work creating memes, planning social media calendars and capturing analytics for Bustle. Her work spoke for itself, and after Gracie earned a journalism degree in 2022, Bustle offered her a full-time job, which she excitedly accepted. Gracie’s talent quickly caught the attention of her colleagues, earning her steady promotions. She advanced from intern to assistant to strategist, and today she serves as Bustle’s senior social media strategist. “I feel really lucky to have found a company that nurtured me creatively from day one and gave me opportunities to grow,” Gracie says. Now based in New York City, where Bustle is headquartered, this Alpha Phi is fully embracing city life — living with friends, walking to work and discovering community and adventure around every corner. While the hustle and bustle might overwhelm some, Gracie thrives on it. Still early in her career, she has her sights set on professional ambitions: growing as a journalist and carving out a place for herself as a celebrity interviewer. In a field that can be tough and unpredictable, Gracie leans on her values to guide her. “My hope is to keep shining my light, remain kind and bring authenticity to a business that can often feel chaotic,” she says.
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