Carlson Print Group Invests In Koenig & Bauer Rapida 106
How can we differentiate our printing and packaging from our competitors? That’s the most frequently asked ques- tion that Carlson Print Group (CPG) says it receives from its current accounts and potential customers. It’s a request that Carlson’s managers take seriously and work diligently to provide a satisfactory outcome. And in the past year, the CPG team is able to offer a greater variety of new solutions that showcase the company’s award-winning expertise. It was 18 months ago when the CPG decided to invest in a new press. During the discussion, its management team kept their customer’s recurring question top-of-mind. They considered which features would produce inline eye-catching, tactile special effects that would be the most
appealing for its well-known nationwide brand custom- ers. To set itself apart from competition, the company chose LED-UV and double coaters to utilize multiple print techniques, including gloss and matte finishes, soft touch, rough or raised textures, cold foil, and holographic effects. From left, front row, Darren Carlson, CEO; Robert Kwakenat, Pressroom Manager; Earl Guinter, Business Development Manager; and Dan Dallum, President. Back row, Doug Moha- gen, General Manager, and Jeanne Brewer, Controller.
DESIGNS THAT INCREASE PRODUCTION
In partnership with Koenig & Bauer, CPG invested in a new Rapida 106 – an eight-color press with a double coater — that elevates its capabilities with cut- ting-edge technology. After one year of operating the new press, Carlson’s team continues to dream up new ways to show its customers the multitude of innovative, eye-catching print techniques that it can produce with the new press. “Our pressroom now offers an improved press configuration that delivers eight inks along with a double coater producing our proprietary Colour Foil and Cast & Cure applications all in one pass,” says Darren Carlson, CEO, Carlson Print Group. “Traditionally, combining treatments re- quires the piece to be run multiple times through the press. Now our customers can choose from multiple treatments in one pass, saving valuable time and reducing costs. The ability to explore more flexible options opens up endless creative possi- bilities while offering greater flexibility and control. We’re able to discuss the advan- tages of these various print techniques.” The Rapida 106 is equipped with a state-of- the-art color control system. This system allows each job to come up to the desired color immediately and maintain perfect color throughout the production run. It ensures that each of CPG’s custom- er’s projects look consistent from begin-
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January 13, 2025
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