Vanguard Digital Opens West Coast Demo Center With Chroma Imaging Lawrenceville, Georgia based Vanguard Digital Printing Systems, A Durst Group Company, announced the addi- tion of new staff, partnerships with new dealers as well as a new demo facility in Las Vegas, Nevada. Vanguard said that the charges are in response to the tremendous growth it has experienced over the last sever- al years. In partnership with long-time Vanguard support- er and user, Chroma Imaging, the new facility will provide easier access to Vanguard technology for current and fu- ture customers on the west coast.
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The new 25,000 sq/ft state-of-the-art facility will serve two purposes: a demo center for Vanguard, and a west coast operations point for Chroma Imaging. The idea of this hybrid facility was born from a loyal relationship and mutual faith in respect in each company. “We have quite a few clients in Las Vegas and a lot of potential clients that have asked us to cover more of the West Coast area. Las Vegas is the best place for trade show graphics, which is our primary business, so expan- sion made sense,” said Felix Wijaya, CEO of Chroma Im- aging. “Partnering with Vanguard on this also made sense. The founding partners and I, we’ve known each other for a long time, so there is trust there.” “Chroma and Vanguard have long and rich partnership. In eight years, they’ve invested in Vanguard multiple times for their two east coast facilities,” said Jim Peterson, COO and Founding Partner of Vanguard Digital. “When Felix was looking to open a full production shop in Las Vegas and add more Vanguard printers to his arse- nal, a partnership to have a Western Region Demo Center came up. We quickly moved on this opportunity and are both thrilled to represent Vanguard in their Las Vegas Pro- duction Shop.” The demo center currently holds three of the seven Vanguard printers Chroma owns: a VRK3200-HS roll-to- roll printer, a VKH900-HS hybrid printer and a VK300D-HS flatbed printer.
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January 13, 2025
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