becomes available, the relationship between dental hygiene and significant medical diseases has become impossible to ignore. By ignoring periodontal disease, you put your patients (and potentially your practice) at significant risk. “Supervised neglect” is no longer an option. When speaking with our GG12 members, I emphasize that I’m not trying to overhaul their entire practice. Although 70 percent of adult patients have some level of gum disease, not all of those patients need periodontal therapy. Start by diagnosing and treating even just two cases of periodontal disease, or about eight quadrants, per week. I don’t know of a practice in the country where this isn’t a relatively reasonable request. We can’t get into specific fees, and they will certainly vary from region to region. However, the math can be amazing. By adding just two phase I periodontal patients per week, your revenue increase could exceed $100,000 per year — a significant financial lift for your practice and a crucial health service for your patients. After the audit, we dive deeper and address tracking and accountability systems. We provide each GG12 member with the tools to do this, and on our weekly coaching calls, we review their progress and make additional recommendations. As a GG12 coach, I carry out Dr. Orent’s mission: Help you help your patients to get better care … to achieve optimal health and longevity. To help your team reduce stress, and inject more fun into daily practice … to increase your feeling of professional fulfillment … and to make a whole lot more money (doctor and team!). GG12 Members ... Contact your Personal Gems Concierge today to schedule your Periodontal Audit. You will improve the health and lives of your patients — and your practice!
Supervised Neglect is No Longer an Option
By Lisa “ The 600K RDH ” Weber
As a practicing dental hygienist, I’m in the trenches every day, just like you. We were all taught how to diagnose, develop treatment plans, and deliver the very best possible care. But your clinical education doesn’t set you up for success running your practice. So many dental professionals know how to perform clinically but are lost when it comes to running a business. That’s where I was in my early days in practice, and that’s why I’m so passionate today as a GG12 Coach. In my role as a GG12 Coach, I empower dentists to take responsibility for the hygiene care they offer and their practices. One of the first places I start with our GG12 Family Members is the “Periodontal Audit.” It never ceases to amaze (and sadden) me how few practices are actively treating periodontal disease. Although members may initially say they do focus on periodontal diagnosis and treatment, the audit inevitably reveals otherwise. It’s not uncommon to find new GG12 members who only have 2 percent of their patients receiving periodontal therapy. Yet roughly 70 percent of Americans have some form of periodontal disease! Most hygienists will attempt to lump periodontal scaling and root planing in during cleanings, thinking they are doing the patient a favor. This couldn’t be further from the truth. You’re not only doing them a disservice, you’re doing your practice a disservice — the patient doesn’t get the proper care they need, and your practice isn’t addressing a serious concern to their health. There is a well-documented link between periodontal disease and many serious systemic diseases. Research into the “oral-systemic link” has provided many eye-opening revelations recently. As studies evolve and more information
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