... continued f rom page 6 So now, what I want to ask you is: What are you doing to fix these areas we just talked about?
• First we spend 2–3 days on annual planning for the upcoming year. The annual plan is broken down into quarterly goals, and those goals are reviewed at the start of each quarter in a planning meeting of 1–2 days, where we plan the details of accomplishing each part of the quarterly goals. • Next, we have a daylong monthly planning meeting, and each week, we meet as a management team for two hours to make sure we are driving in the right direction and can solve any problems that come up. At any point, we can — and have — changed the plan when it was in the best interest of the employees, the clients, or the company. Please also note the order: employees, clients, company. That’s how we organize our priorities.
Fixing the items above is very important to your long-term future and profits, which leads me to my second question.
2. Do you have the right goals for the year?
If your plan for next year is to grow, and that’s the only plan, you have the wrong plan. I see “business plans” that only talk about new marketing tactics, but marketing is only one component of a business. If you’re just starting out (maybe $200,000 or less), having 85 percent of the plan devoted to marketing is fine. At a million-plus, though, there had better be a section on systems and processes. There had better be a plan for churn. The year is early. Still, if you don’t have a plan for some of what we’ve talked about above, change the plan. There’s no law that says you can only plan once per year. At my company, our meeting rhythm (planning) looks like this:
So, I’ll ask again. Do you have the right goals for the year?
If not, you have my permission to change the plan.
... continued f rom page 2
It’s a counterintuitive thought process, but these dentists have discovered that leveraging their teams is the key to unlocking the “practice of their dreams.” They also realized that there was more power, control, and profit available when they had someone else train their teams for them, which is where Dr. Orent and his team come in. Because, as hundreds of other dentists have discovered, your practice is so much more when you personally have to do less. You already decided to be a dentist — now you just have to decide how you want to live the rest of your life. So, if you’re ready to have the life and practice of your dreams, make it happen. And if you don’t know how, well, we have a “Gem” for that! That way, whenever you’re asked, “If you had to do it all over again …” you can honestly answer, “I wouldn’t change a thing.”
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