RETAILING continued
Market however you can. Flyers, social media, and word ▪ of mouth. Any exposure helps. Deliver a great service to your divers. Your divers are there ▪ to enjoy themselves and capture lifelong memories. Help them build and capture those memories. Guide them through the week so they can relax and enjoy their vaca- tion. Network outside your shop. The divers who share your ▪ boat or resort may become loyal customers. Follow up. Thank your divers for coming on the trip with ▪ you. Create a shared folder for photos taken on the trip, add the ones you took and ask them to do the same. Add new connections to your email list, connect on social media, and send information about future trips. Keep the conversation going. The only way to build a travel program is to book your first trip. We’re here to cheer you on and remind you that booking that first trip is a win. You may not have the marketing resources, time, or bandwidth at first and that’s okay. If
kind of hospitality is contagious. Take photos and videos of everything on land and underwater. Most importantly, take photos of your customers diving. People always walk away from a dive trip with photos of that rare fish or cool turtle, and they rarely get photos of themselves diving. Write a short post on social media every day of the trip and show how much fun you’re having because FOMO is real. Build relationships with the people on your boat who aren’t from your shop. Tell them your story. Make them feel part of the community you’re building. If you do this, three things will happen: 1. Your customers will rave about traveling with you 2. Interest in your trips will grow 3. Your travel program will gain a following When you treat each trip as an opportunity to connect more deeply with your divers and build your travel program, the growth can be incredible. Key Takeaways: Book the trip. Don’t let being a new owner stop you from ▪ starting your travel program. Find a trusted advisor. A dive travel agent can help you ▪ book trips that are easier logistically. Don’t try to do it all alone.
people remember you for how you took care of them and how you made them feel, congratula- tions: you’re on your way to building a travel program that will grow your revenue and business for years to come.
email Rachael
D I V I NG DONE RIGHT LIVEABOARD Built for repeat business.
Professionally operated liveaboard experiences built on consistency, safety, and seasoned crews — giving you a reliable product you can confidently sell, trip after trip.
www.explorerventures.com
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