ECO PRO continued
References: IBM – Meet the 2020 Consumers Driving Change. Core ev- ▪ idence that nearly 8 in 10 consumers say sustainability is im- portant, and that those who rate it “very/extremely important” will pay ~35% more for sustainable brands. IBM / NRF – Purpose and Provenance Drive Bigger Profits ▪ for Consumer Goods. Summarizes the same research, em- phasizing that purpose driven shoppers pay a 35% premium and are willing to change habits to reduce environmental im- pact. Booking.com – Sustainable Travel Report 2023 . Key source ▪ for tourism specific statistics: proportion of travelers intend- ing to travel more sustainably, wanting to reduce their im- pact, support local communities, and leave destinations better than they found them. Expedia Group – Sustainable Travel Study / Sustainable ▪ Travel Landscape. Supports claims that around 90% of trav- elers look for sustainable options and many change trans- port/lodging choices to be more eco friendly. Adventure Travel Trade Association (ATTA) & IFC/World ▪ Bank – Shaping the Future of Adventure and Cultural Travel. Provides adventure tourism market size, spending levels, and evidence that adventure travelers spend more, stay longer, and are more conservation oriented. The Reef World Foundation – Sustainability in a Recovering ▪ Travel World (Green Fins Diver Survey). Direct evidence on divers’ attitudes: proportions who seek sustainable alterna- tives, consider sustainability in bookings, are willing to pay more, and struggle to identify truly sustainable operators. Green Fins – Global Environmental Standards and Member- ▪ ship Programme. Shows that there is an internationally rec- ognized, UN backed standard for sustainable diving and snorkeling operations, supporting the idea that sustainability is becoming expected “best practice.” World Economic Forum – Nature Risk Rising: Why the Crisis ▪ Engulfing Nature Matters for Business and the Economy . Un- derpins the argument that a large share of global GDP (in- cluding tourism) depends on nature, and that degrading ecosystems is a material business risk. WTTC – Nature Positive Travel & Tourism . Supports claims ▪ that the travel & tourism sector is embracing “nature posi- tive” and regenerative approaches, while still growing eco- nomically. UN Environment Programme / Global Sustainable Tourism ▪ Council (GSTC). Provides widely recognized criteria and
frameworks for sustainable tourism, supporting the triple bottom line (People–Planet–Profit) as an accepted model for tourism businesses and destinations.
Alex’s website
Made with FlippingBook - Online Brochure Maker