ECO PRO continued
leges and universities, bringing in groups during the "off- season." A restored reef brings back life – the fish, the invertebrates, and the predators. And life brings back business. Call to Action: What’s Old is What’s New: In the 80s and 90s, a famous advertising campaign for Jamaica used the tagline: “What’s old is what’s new, we want you to join us.” It spoke to renewal and belonging. Today, DWP-CARES issues that same invitation to the dive industry. We want you to join us in making our "old" reefs new again. 1. The Debris Initiative. It starts with a simple commit- ment. Plastics are killing marine life, large and small – from the microscopic polyps to the whale sharks. We are calling on every diver to remove plastic bags and bottles the moment they see them. If we mobilize the millions of divers already in the water to act as a global cleanup crew, we move the needle immediately. We must stop being pas- sive observers of the trash in our "office." 2. The “Do No Harm” Standard. We must adopt the med- ical model of primum non nocere ; first, do no harm. We
call on dive agencies to commit to training the next gen- eration of professionals to be more than just tour guides. They must be stewards. We must equip them with the knowledge to protect the ecosystem from which we derive our passion and our income. 3. Join the Pipeline. Through CARES, we are proving that restoration can be a professional pathway. We are collab- orating with world-class experts like Dr. Brian Helmuth (Northeastern University), Dr. Dayne Buddo, and Dr. Alex Brylske to ensure our work is scientifically grounded. We invite the industry – including the market leaders – to stop waiting for the reefs to disappear and start partic- ipating in their recovery. The industry depends on the reef. The reef now depends on us. We have a responsibility to educate our students about
the environment. If we don’t, there will be no mystery or beauty left for the generations to follow. Join us. It’s time to move beyond the tourist dive. It’s time to become a restorative professional. Now in Eco-Friendly Packaging
email Kramer
Protecting our Oceans. Our NES Kits now come in 100% recyclable materials.
@NAUIWorldwide
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