TABLE OF CONTENTS SCUBA DIVING INDUSTRY™ MAGAZINE • JANUARY 2026
FROM THE PUBLISHER 05 Understanding the Signals in Front of Us / William Cline SAFETY 06 The Rule of Three: The Principle for Error Recognition and Critical Rethinking / Dan Orr 10 The Risks of Even “Apparent” Lack of Expertise / Al Hornsby RETAILING 12 You Are Not Alone - Help in Selling Travel / Michael & Rachael Conners 14 Can You Really Do It All? Take a Good Look at Your Schedule / Je ff Cinciripino 16 Part 2: The Advantages of Hosting College and University Scuba Clubs / Tec Clark PHOTO PRO 18 How to Shoot The perfect Over/Under Shot / Mark B. Hatter TRAVEL 22 Diving WWII History Frozen in Time: The Prinz Eugen at Kwajalein Atoll / Mark E. Young 23 A Group Dive Guide to Indonesia / David Prichard & Lily Mak ECO PRO 26 The Business Case for Sustainability / Alex Brylske, Ph.D. 30 Beyond the “Tourist Diver” and the Rise of the Restorative Professional / Kramer Wimberley BUSINESS EDU 34 Clarity: Why It’s Important to Business Success / Cathryn Castle Garcia 36 Our Industry in Transition: A Conversation with Interim DEMA CEO Nicole Russell / Rachelle Reimers 37 Life After Depth: An Interview with Liz Parkinson on Discovering Your Next Chapter / Gil Zeimer TRAINING 38 Attracting Young Divers and Families: A Vital Strategy for Dive Shop Success / Margo Peyton 40 Why “Extraordinary” is a System, Not a Personality Trait / William Cline 41 Fitness Insights Part 1: Information, Observation, and Experience / Gretchen M. Ashton RESEARCH 44 The State of The Dive Industry: A 3-Year Look Back & 2026 Outlook / William Cline
ADVERTISERS 2 Divers Alert Network (DAN) 3 Aggressor Adventures 7 Bahamas Ministry of Tourism 8 The Dive Shop @ Cape Eleuthera 9 Books by Dan Orr/Best Publishing 10 Dive BVI’s 50th Anniversary 11 All Star Liveaboards 13 Explorer Ventures Liveaboards 15 Visit Cayman Islands | ISDHF 16 Campus Edge Training 17 Blue Force Fleet Liveaboards 19 Barefoot Cay Resort, Roatan 20 Sea Experience, Ft. Lauderdale, FL 21 Fog-X Mask Defogging Film 24 Deep Blue Adventures Travel 25 Lita’s All Natural Insect Repellant 28 Alex Brylske’s Book by Reef Smart 29 Diveplanit Travel Planners 31 Scuba Show 2026 West & East 32 2026 NOGI Awards Gala @ DEMA 33 Dive Industry Young Professionals 33 NAUI’s Eco-Friendly Packaging 34 Clear Story Coach 35 ScubaRadio 41 SSI/Scuba Schools International
42 Beneath The Sea Dive Show 43 Neal Watson’s Bimini Scuba BACK COVER DEMA
PAGE FOUR | SCUBA DIVING INDUSTRY
Made with FlippingBook - Online Brochure Maker