SMG_SoBM_Vol 26_Issue_1

CANADA BUILDS™ ANOTHER AD, ANOTHER EXCUSE

Why Ottawa Keeps Selling

Sentiment Instead of

Results by Ben Brooks

A confident government would have no trouble pointing to something built in the lifetime of the people it governs. ” “

T he federal government’s latest “Canada is a nation of builders” ad is not policy. It’s tax-funded lip service — heavy on sentimentality, light on meaningful change. This has become the defining habit of modern Liberal governance: pluck the heartstrings, open the purse strings, avoid the hard work. And nothing exposes that habit more clearly than the ad’s proud proof point: “In the 1950s, Canada built the St. Lawrence Seaway.” That’s the example.

Not the 1990s. Not the 2000s. Not the last decade. Seventy-five years ago.

The St. Lawrence Seaway was a remarkable achievement — but the fact that Ottawa reaches back three-quarters of a century to justify the claim that we are still builders is as sad as it is telling. A serious country with

38 SPOTLIGHT ON BUSINESS MAGAZINE • VOL 26 ISSUE 1

BUSINESS • SPOTLIGHT ON BUSINESS MAGAZINE 39

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