8B — March 24 - April 13, 2017 — Owners, Developers & Managers — M id A tlantic

Real Estate Journal


O wners , D evelopers & M anagers

Gaining competitive momentum under rebranding Renovation wraps up at 400 Plaza Drive in Secaucus, NJ Harmon Meadow Office Asset S

style cafe, and building WiFi promoting tenant use for work and leisure. Ownership’s vision of recreating a premier asset in this submarket is designed to enable higher productivity and employee retention. The pri- vately owned entity purchased 400 Plaza Dr. in 2015. “This is the first significant upgrade at 400 Plaza Dr. in three decades,” said Cushman & Wakefield’s Curtis Foster, who heads the building’s mar- keting team with and Jerry Shifrin of the commercial real estate services firm’s East Rutherford office. “The commit- ment ownership has made is generating a lot of enthusiasm and interest among existing and potential tenants.” In fact, Cushman & Wake- field launched 2017 by securing an 8,000 s/f commitment with Phosphorous Inc. And in 2016, many of the tenant’s decided to renew at the building. Cush- man & Wakefield currently is marketing 43,000 s/f on the building’s third floor – the larg- est available “white box” block in Harmon Meadow – along with a 6,700 s/f unit on the second floor. “The property’s Harmon Meadow location makes it one of the most attractive loca- tions in Northern New Jersey – blending urban conveniences and suburban appeal, offering a unique and vibrant live/work/ play setting all within a short walking distance of the Prop- erty.” Shifrin said. “The trans- portation access is unmatched – including onsite bus service to Manhattan and shuttle service to Secaucus Junction, which offers direct rail ac- cess to Manhattan, Hoboken, Newark Liberty International Airport and other points in New Jersey.” Located at the intersection of Route 3 and the New Jer- sey Tpke., Harmon Meadow is a 4.4 million s/f, mixed-use complex offering office space, restaurants, retail, fitness, childcare, entertainment, and hotel and conference facilities – all within walking distance. It continues to be upgraded with new hotels, restaurants and a new 450-unit apart- ment complex. The Carlton Group recently purchased the retail component and is planning a major update and retenanting program, which will further enhance the cam- pus’ amenities. n

ECAUCUS, NJ — Fol- lowing a significant reno- vation and rebranding, 400 Plaza Dr. in Secaucus is gaining competitive momen- tum. According to Cushman & Wakefield, leasing agent, tenant activity has stepped up considerably at the 260,000 s/f Harmon Meadow office asset. The physical and lifestyle improvements at 400 Plaza Dr. included renovations to the building’s atrium lobby, mechanical system upgrades, the introduction of enhanced digital media, 24/7 security and access control, a new barista-

400 Plaza Dr.

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