BUSINESS EDU How We Use AI In Our Dive Business – by Wayne B. Brown, author “From Rags to Enrichment” & CEO, Aggressor Adventures
A lot of people equate Artificial Intel- ligence (AI) with generating photos and videos. While that is an amazing part of the artificial intelligence model, the most productive part for Aggressor Adven- tures, and almost every other business around the world including yours, is the
time ® and, more importantly, areas where we have not met their expectations. AI’s ability to parse thousands of reviews and un- derstand similar words to put them in common areas amazes us every time we run it. On the graphics front I mentioned earlier, while we would never use AI to create fake destination videos, it has helped us create amazingly detailed destination maps, T-shirt designs, and marketing ideas that we may not have ever thought of or were willing to invest the time and money in. In my ‘to do’ list, I have ideas and notes that I jot down to either immediately work on or, in some cases, let it simmer for years or decades until they finally materialize in a useful project. In the case of AI, the idea can now come to fruition. I never delete any idea I have ever written down. You never know when changes in how you do business, what your customers’ needs are, or how a new technology like AI will be available to dust off these notes and use them to continue building your business. This type of detailed insight removes any doubt about exactly where our business is, where we can effectively target our re-
ability to quickly and easily crunch data. What used to take us hours upon hours of coding to generate customer metrics like our customers’ average age, which cities they are concentrated in, what certification level most have, etc. (all essential to our marketing and advertising efforts) is now done in a matter of minutes without ANY programming whatsoever. I also run my Profit and Loss statements through it and find areas that are an anomaly from previous months/years and forecast cash flow. I also use it to highlight the months, over several years, when sales peak so we can more accurately know when to target sales efforts, or even what hours of what days the most reservations come in. This just names a few of the many ways AI can help give you amazing insights to any busi- ness. Integrating AI into Aggressor Adventures is not only in- creasing our staff productivity, but we are finding new ways to use it to better understand the business and our customers. Feeding AI our customer reviews lets us know where we have been successful in providing them their Adventure of a Life-
sources, and how all our staff can be their most productive. I am sure there are hundreds of ad- ditional uses that we will find for the current abil- ity of AI and, of course, future versions that are even more robust to ensure we are successful for another 41 years.
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From Rags to Enrichment How I De昀ne Success in Business and in Life by Wayne B. Brown Owner & CEO of Aggressor Adventures
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