2025 CE DAYTIME SESSIONS
unique challenges of the veterinary profession, including: understanding the impact of online negativity, responding to negative reviews with professionalism, managing online complaints in real-time, training your team to handle online interactions, and crafting your clinic's own social media agreement for employees. You'll love Kati's comedic and authentic approach to the digital world. Hope to see you there! HOW THE ALGORITHM AFFECTS US ALL Kati LeBreton 10:30 AM - 11:20 AM | Room 103 AB The session explores the powerful role our algorithms play in influencing the information we see, the decisions we make, and the ways we interact with the digital world. From social media feeds to search engine results, shopping recommendations to news consumption, algorithms impact everything from personal choices to business strategies. You'll love Kati's comedic and authentic approach to digital literacy. See you there! TECHNOLOGY EFFECTS ON PERSONAL AND PROFESSIONAL RELATIONSHIPS Kati LeBreton 11:30 AM - 12:20 PM | Room 103 AB In today’s hyper-connected world, technology has transformed the way we interact, communicate, and build relationships—both personally and professionally. This session explores how digital tools, social media, and communication platforms are reshaping the dynamics of human connection, while offering insights into how we can navigate these changes effectively. You'll love Kati's comedic and authentic approach to digital literacy. See you there! HR: HEALTHY EMPLOYMENT PRACTICES, PART 1 Rhonda Hampton, MSHRM 8:00 AM - 8:50 AM | Room 102 We are going to dive right into a few HR topics to demystify and shed light (and humor!) on what healthy employment practices should be for an hourly paid employee in a veterinary world. This is part one of a two part series. HR: HEALTHY EMPLOYMENT PRACTICES, PART 2 Rhonda Hampton, MSHRM 9:00 AM - 9:50 AM | Room 102 In this second hour we will tackle the tough conversations that surround best employment practices- because, let's have it! Many hourly employees are introverts. Together we will learn how to bridge the gaps that we all face as employees: communicating effectively with our managers. PAYIN’ FAIR ON THE FRONTIER: NAVIGATING WAGES AND COMPENSATION IN VETERINARY PRACTICE Danielle Russ, LVT, BS, BA, AS 10:30 AM - 11:20 AM | Room 102 Fair pay isn’t just about numbers—it’s about valuing your team and ensuring long-term practice success. This session will break down strategies for setting competitive wages, offering meaningful benefits, and structuring compensation to attract and retain top talent. Learn how to balance financial sustainability with employee satisfaction, so your practice thrives while keeping your team motivated and rewarded. STRIKING A FAIR DEAL: MASTERING COMPENSATION AND NEGOTIATION IN VETERINARY PRACTICE Danielle Russ, LVT, BS, BA, AS 11:30 AM - 12:20 PM | Room 102 Whether you're hiring new talent or advocating for yourself, effective compensation negotiation is key to a thriving veterinary career and business. This session will cover strategies for structuring fair and competitive pay, navigating tough salary discussions, and ensuring both employers and employees feel valued. Learn how to approach negotiations with confidence, transparency, and a win-win mindset to build a stronger, more sustainable veterinary team. GASLIGHTING: A GUIDE FOR BURNING YOUR PRACTICE CULTURE TO THE GROUND Rhonda Bell, CVPM, PCM-DIGITAL, CDMP 2:00 PM - 2:50 PM | Room 103 AB Is your practice culture suffering, and you don't know why? Is gaslighting happening within your practice setting you
and your team up for failure? We will talk about how different gaslighting behaviors can create toxicity in the workplace. No matter how much you pay your team members, they won't stick around with a toxic culture. Our teams are more aware than ever that they are more willing to take a cut in pay or have no pay at all than work in a toxic environment. Listen as we dive into specific examples of gaslighting in the practice that we are so used to seeing that we don’t even realize it's GASLIGHTING. It doesn’t have to be the way it’s always been. WHAT THE !@#$ IS MY TEAM THINKING? Rhonda Bell, CVPM, PCM-DIGITAL, CDMP 3:00 PM - 3:50 PM | Room 103 A B This session will look at very common team and client experiences in the practice that often lead to conflict, miscommunication, or a negative emotional environment. We’ve all been there; you walk in the door, and you can feel the vibe in the practice, and It’s not good. Or the vibe changes when YOU walk in, and you don’t know why. It’s time for a truth bomb for you when dealing with team members. As leaders, we know why we say and do things, but how will the team and clients take it? We will dig into growth mindsets and adjust our thinking and perception of events to better ourselves and others around us. THE OTHER-ABLED: STRATEGIES FOR INCLUDING CHRONICALLY ILL AND HANDICAPPED TEAM MEMBERS IN VET MED Rhonda Bell, CVPM, PCM-DIGITAL, CDMP 4:30 PM - 5:20 PM | Room 103 AB The presentation The Other-Abled: Strategies for Including Chronically Ill and Handicapped Team Members in Vet Med aims to educate veterinary professionals on the importance of creating a supportive and inclusive environment for chronically ill and handicapped team members. The presentation covers common challenges faced by these individuals in the industry and provides best practices for inclusion and integration. It includes real-life examples of successful inclusion and the impact it can have on individuals and practices. The presentation aims to increase awareness of the benefits of a diverse and inclusive team and to encourage veterinary professionals to adopt these practices in their own workplaces. INSPIRING CHANGE: SHAPING THE FUTURE OF VETERINARY MEDICINE Richelle Caslavaka, CVPM 2:00 PM - 2:50 PM | Room 102 The veterinary profession is constantly evolving, with external pressures—ranging from outside competition and economic challenges to public perception and staffing shortages—impacting our teams daily. But while we can’t control these external forces, we can control how we respond to them. This session explores how mindset shapes our experience and how small, intentional changes can create a powerful ripple effect within our hospitals and the profession. Through real-world examples and practical strategies, we’ll uncover ways to inspire teams, foster resilience, and turn challenges into opportunities for positive transformation. Change starts with us—let’s make it happen! ACTION PLANNING: TURNING VISION INTO REALITY Richelle Caslavaka, CVPM 3:00 PM - 3:50 PM | Room 102 As leaders, we know what needs to get done—but finding the time to plan and execute can feel impossible. The biggest roadblock? Competing priorities and the never-ending daily whirlwind. This session will explore how to move beyond reactive leadership by creating inclusive, actionable plans that drive real results. We’ll focus on overcoming time constraints, holding ourselves and our teams accountable, and rethinking how we approach execution. Because knowing what to do is only half the battle—success comes from mastering the how and embracing a willingness to adapt. Let’s turn great ideas into real, lasting impact! DELEGATION & EMPOWERMENT: THE SECRET TO THRIVING TEAMS & HOSPITALS Richelle Caslavaka, CVPM 4:30 PM - 5:20 PM | Room 102 Strong leadership isn’t about doing it all—it’s about trusting your team to rise. Delegation isn’t just a time-saver; it’s a
game-changer that fuels engagement, develops future leaders, and drives business success. In this session, we’ll break down how empowering your team through trust, coaching, and clear direction can transform your hospital culture, strengthen your bottom line, and advance the profession. Learn how to let go without losing control, build confidence in your team, and create an environment where everyone thrives—because when your team wins, your hospital wins. SUNDAY, SEPTEMBER 28 _______________________________________ CREATING A WINNING SOCIAL MEDIA CONTENT PLAN FOR VETERINARY PRACTICES Rhonda Bell, CVPM, PCM-DIGITAL, CDMP 8:00 AM - 8:50 AM | Room 103 AB Veterinary practices that actively engage with audiences on social media can build meaningful connections, reinforce their expertise, and grow their business. This presentation guides vets in planning, creating, and distributing valuable content across platforms like Facebook, Instagram, and Twitter using an editorial content calendar. Tips for developing shareable content including photos, videos, links, live streams, and more are included. Measuring success through analytics and continually optimizing based on data allows practices to improve reach and engagement. The end result is a strategy for social media that nurtures relationships, showcases veterinary knowledge, and ultimately drives new business. REDEFINING THE ROLES: HOW SUPPORT STAFF CAN BECOME VET MED LEADERS Rhonda Bell, CVPM, PCM-DIGITAL, CDMP 9:00 AM - 9:50 AM | Room 103 AB This presentation is designed to inspire and empower veterinary professionals at all levels—support staff, owners, and managers—to prioritize professional growth and career development. Support staff will discover how to view themselves as their own brand, unlocking opportunities to build a successful and fulfilling career. Owners and managers will learn how fostering an environment that supports employee development creates a proactive, motivated team that elevates patient care, enhances client satisfaction, and strengthens workplace culture. Together, we can cultivate a thriving veterinary practice that attracts and retains top talent while driving overall success. THE POWER OF PERSPECTIVE: FIXED VS. GROWTH MINDSETS IN VETERINARY TEAMS Rhonda Bell, CVPM, PCM-DIGITAL, CDMP 10:00 AM - 10:50 AM | Room 103 AB This engaging presentation explores the profound impact of mindset on the success and resilience of veterinary teams. Attendees will gain an understanding of the difference between fixed and growth mindsets and how these perspectives influence leadership, team dynamics, and client care. Through relatable examples and actionable strategies, the presentation will demonstrate how embracing a growth mindset fosters adaptability, innovation, and collaboration within veterinary practices. Participants will leave with practical tools to cultivate a positive workplace culture, empowering every team member to reach their full potential and drive practice success. THE POWER OF PERSONAL AND PROFESSIONAL BRANDING IN VET MED Rhonda Bell, CVPM, PCM-DIGITAL, CDMP 11:00 AM - 11:50 AM | Room 103 AB The Power of Personal and Professional Branding in Veterinary Medicine is a presentation that explores the presentation covers the process of defining and evaluating your brand, practical steps for developing and promoting your brand, and the ongoing effort of maintaining and refining your brand. It also highlights the benefits of a strong personal and professional brand in attracting new clients and opportunities and the importance of investing time and effort into building a strong brand. importance of developing a strong personal and professional brand in the veterinary industry. The
55 SWVS 2025 ONSITE GUIDE
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