Content
When designing your website, ensure that you have enough content on your site in the form of descriptions. If you don’t have enough words on your site, then search engines will flag your website as having “thin content.” This means that they will rank your website lower in the list. Not only that, but you also need to consider what words you’re using on your website. Make sure that you’re using appropriate keywords to describe your business and the services that you offer. As an example, if you’re making a website for your pizza restaurant, then you’ll want to include the phrase “pizza restaurant” throughout the descriptions on your site. Make sure to not go overboard, though. You still want your content to be appealing to people who visit your website.
Images and Alt Text
When adding images to your website, make sure that they’re sized appropriately. You may have some stunning images taken by a professional photographer, but odds are those images are massive in size. While they will often automatically size for your website, they will take longer to load. This will affect the load speed of your website for users, and lower your SEO. When adding images to your site, you also need to remember alt text. Alt text, or “alternative text,” is a descriptive attribute used in HTML code to provide a textual description of an image. Alt text is specifically designed for users who may have visual impairments or use screen readers to navigate your website. This means that you should always add alt text to describe what an image looks like when adding an image to your site. If you don’t add alt text, then you will have a drastically lower SEO score.
Website Design and SEO for Businesses
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